Essay Feasibility study

Submitted By mikkiwhite
Words: 904
Pages: 4
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Market research
As a business we are creating a store in the new upcoming Coolalinga shopping centre. To start up our business we were required to find if we had any competitors in our line of business or to see if it was worth starting up. We found out if we had any competitors in this area by looking online for any anime shops in Darwin which came back to only being one other in casuarina. to find if this new shop was worth making was from a survey we conveyed to 15 random people to see what they thought of anime or to find out which was the more popular types of anime.
From the 15 random people our surveys came back with the following information:

(fig 1.1)

(fig 1.2)
Where in figures 1.1 and 1.2 we are given knowledge on the more popular anime and which types things are collected more often.

(fig 1.3)
Figure 1.3 shows that everyone who was surveyed watches anime which means that if we open an anime shop at Coolalinga we should defiantly have good numbers in customers

(fig 1.4) siblings - 8

The question used in the survey “do you have siblings that watch anime?” Is the above chart which is helping us know how many customers we will possibly have in our new store.

(fig 1.5)
The above chart is another survey question which is also helping us know the kind of products the public would like to buy.

Resources
Bags
Wallets
Masks
Posters
Hats
Key chains
DVDS
Plush
Cosplay
Store phone
Business cards
Business catalogues
Insurance
Register
Stands
Advertisement
Shelves
First aid kit
Glass cases
Printer, paper, etc
Stationary
Computer
Employees
Safe
Storage containers

All required products for the store can be obtained from the following sources: www.alibaba.com www.mighty ape.com.au
As a business we are going to try make a business plan with each of the above businesses these plans can involve things like lower prices for higher quantity of products or asking them to make or design a product in a particular way.
We have also found different websites which have a wide variety of shelving and stands for our products and stock to help us advertise and store our products. http://www.hsw.com.au/index.php?subcategory&id_cat=11&id_dept=140 http://www.bunnings.com.au/our-range/storage-cleaning/storage/decorative-storage
The rest of our required resources can also be obtained through these same websites rather then finding these items in store.

Financial considerations
Start-up costs
Business cards
$9.99
Business catalogue
$24.99
First aid kit
$25
Transport
No cost
Insurance
???
Store phone
$60/month
Register

Stands/shelves
$320
Advertisement
No cost
Printer, ink, etc
$70
paper
$10/week
Stationary
$5/week
Computer
$350

2015
Jan
Feb
Mar
April
May
June
Cash in / revenue

Sales
350
450
540
730
820
970
Total revenue
350
450
540
730
820
970
Less cash out/ expenditure

Equipment
1574.98
310
310
310
310
310
Phone plan
60
60
60
60
60
60
Insurance
200
200
200
200
200
200
Rent
70
70
70
70
70
70
Total expenditure
1904.90
640
640
640
640
640
Net cash position
-1224.98
-190
-100
90
180
330
Open balance
200
200
200
200
200
200
Closing balance
-1024.98
10
100
290
380
530

Risk
Likelihood
Impact
Strategy
Bad weather
Moderate
Low
Bad weather won’t have the biggest effect on our store since we will be based inside a very large building with pre-built weather
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