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FERRO INDUSTRIES — EXPORTING CHALLENGE IN A SMALL FIRM
Dr. Justin Paul, Dr. Parul Gupta and Dr. Shruti Gupta wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.
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management graduate from Bangalore University and the Young Men’s Christian Association (YMCA),
Delhi, respectively. In order to realize his ambitious goals and optimally utilize his technical background,
Sharma patiently formed and developed a team to deliver the products and services that he had selected for his company. He contributed his experience of over two decades in the metal processing industry as well as the exposure he had gained during his extensive travels. The firm’s manufacturing facility was located in the Sahibabad industrial area, which lay in the National Capital Region (NCR) of Delhi, India.
Ferro Industries was honoured with the Best Technology Award in 2009 from the National Small-Scale
Industries Council. Since its inception, the company was established as a quality-driven organization, and was constantly striving to introduce innovative products and technologies in order to provide high-quality services to its customers (see Exhibit 1). The firm planned, designed and erected more than 100 plants worldwide, which utilized international experience and the latest technology available. By the beginning of the year 2010, the firm’s international experience gathered over the last couple of years helped in the smooth functioning of tailor-made lines. These lines were
