FINAL FINAL H M PART ONE Essay

Submitted By francinecouto
Words: 4355
Pages: 18
Open Document
Market Analysis

By: Couto, Francine ID # 3622327
Mitma, Nadia ID # 3632580
Ollino, Pamela ID # 2254526
Pina, Frances ID # 2720652
Singman, Denise ID # 2245594

TABLE OF CONTENTS

Table of Contents ……………………………………………………………..……. 2

Introduction ................................................................................................................ 3

Firm History ............................................................................................................... 4

Current International Development ........................................................................ 9

Quantitative Analysis .............................................................................................. 12

Qualitative Analysis ................................................................................................ 25

References ............................................................................................................... 27

INTRODUCTION
H & M Hennes & Mauritz AB is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers, and children. H&M has been at the forefront of affordable chic for some time now. From its Swedish base, Hennes and Mauritz has grown into a major multinational clothes and cosmetics retailer. Just the place for fashionistas, it now has over 2800 outlets in 43 countries and a turnover in 2007. H&M was one of the first to challenge the retail clothing sector by delivering fast fashion at low prices. The company offers different concepts for women, men, teenagers, and children and includes everything from modern basics to high fashion. The collections are supplemented by matching accessories, nightwear, underwear and cosmetics. However H&M does not have factories of its own, but it has a multitude of designers and buyers and works with around 700 independent suppliers to produce clothing collections for almost everyone, all at affordable prices. H&M lives by its business concept, ‘fashion and quality at the best price'. H & M has extensive global coverage, but they are also constantly evaluating future growth opportunities into new markets.
In the light of the raging economic chaos, many international companies try to stay afloat by carefully planning their next steps. Our team represents a consulting company that specializes in finding new business opportunities for prospective ventures. H&M approached our consulting company with a request to conduct a market analysis and provide suggestions for their next best international market entry. The purpose of this study is to conduct a comprehensive international marketing plan for H &M to expand into new markets worldwide successfully.

FIRM HISTORY
Brief Introduction Retail company H&M Hennes & Maurits, known to consumers simply as H&M, started in 1947 with a single women’s clothing store in Västerås, Sweden. Since then the company has grown to house about 2800 stores in 48 different countries. These days, H&M doesn’t only offer customers women’s clothing, they also have men’s and children’s wear as well as a line of products for the home. Their business is based on the concept of quality goods at affordable prices, marketing good fashion to people of all incomes. Error: Reference source not found
Product Diversity
When the company started in 1947 they only offered women’s clothing. Nowadays, H&M offers a wide variety of products for all consumers, including men, children, maternity, plus-size, foot wear, cosmetics, lingerie and home items.
Men’s: The men’s line includes everything from plain everyday t-shirts to jeans, pants and even suits. Also included are special lines of swimwear and underwear, including the David Beckham Bodywear, which consists solely of men’s undergarments.
Children’s: The H&M children’s line has something for kids of all ages. The clothing sizes range from newborn to girls and boys 14 years old.
Show More

Related Documents: FINAL FINAL H M PART ONE Essay

Chem lab Essay

this experiment, my partner and I will complete three different parts. For part I, we will determine which indicator we will use for part II and III. We will test three indicators, Boomcreiol, Methyl, and 1% Phenolphthalein. For part II you will take the indicator you have chosen and use titrations with NaOH to see how much it takes to neutralize HCl. For part III you will do the same thing but to see how much it takes to neutralize H₂SO₄. Procedures: My partner, Marisa, and I will work together…

Words 898 - Pages 4

Rate Laws Essay

can be evaluated by determining the reaction’s rate constant. In part one of the Iodine Clock Reaction, the temperature was the constant variable. Using the formula , [I], [BrO3], and [H] were determined. After the concentrations were obtained, the natural log values of each of the concentrations were plotted against the natural log of the rate, and the orders of the reactants were determined to be [I]=1, [BrO3]=1, and [H]=2. Part two consisted of the same practice, except the amounts of each reactant…

Words 2292 - Pages 10

Essay about Matrix Year 11 Draft for Reference(Not Plagiarism)

Mat MPS 1 Part A: Determining fair rank between teams(no ties) Let win=3, draw=1 and lose=0. The reason for this weighting method is because it is natural for the loser not to get a point. Also, there must be a visible gap between winners and draw players. This can be proved by contradiction proof. Blue | B | Crimson | C | Green | G | Orange | O | Red | R | Yellow | Y | Assume that win=2 draw=1 and lose=0. If the supremacy matrix is calculated, tie always occurs, which proves that…

Words 3248 - Pages 13

Solutions - Math Sl - Nov. 2010 P1 Essays

N10/5/MATME/SP1/ENG/TZ0/XX/M MARKSCHEME November 2010 MATHEMATICS Standard Level Paper 1 18 pages –2– N10/5/MATME/SP1/ENG/TZ0/XX/M This markscheme is confidential and for the exclusive use of examiners in this examination session. It is the property of the International Baccalaureate and must not be reproduced or distributed to any other person without the authorization of IB Cardiff. –3– N10/5/MATME/SP1/ENG/TZ0/XX/M Instructions to Examiners Abbreviations M (M) A (A) R N AG…

Words 3910 - Pages 16

Principles Of Macroeconomics

affected. No extension will be allowed. The class work will be done on Webcom and e-campus # HYPERLINK "http://webcom2.grtxle.com/macroeconomics" #http://webcom2.grtxle.com/macroeconomics# I will use Blackboard as the primary method to post your final grades. I will use Blackboard as the primary source to communicate with the class using the announcements option. Use # HYPERLINK "mailto:CarlosMartinez@DCCCD.edu" #CarlosMartinez@DCCCD.edu#. Use the DCCCD email; Always use in the subject line…

Words 8104 - Pages 33

08 Velocity Essay

• The Δ symbol is the greek letter “delta” and means “a change in…” The subscript “f” and “i” stand for final and initial. So, in this formula, we calculate the displacement of an object by taking the final position minus the initial position. 2/14/2013 © studyphysics.ca Page 1 of 5 / Section 1.1 Example 1: A truck is passing a mark on the road that says 300m, and then passes another one 10s later that says 450m. Determine the distance the truck moved. Notice that the word “determine” has been…

Words 1975 - Pages 8

Chem Lab 1A Essay

text book pg 1-2 for a full list of materials.) . . Observations and Data . In part IV Testing for Carbon Dioxide we observed that when we exhale through the tube into the erlenmeyer, the limewater goes from a clear, transparent colour to a white, hazy, fog like colour. Smaller white bubble began to form along the inside of the flask. As a final result the new murky, white substance is created with Ca(OH)₂ and CO₂. In part V Testing Gases with Limewater. 1. In the first gas test with limewater, we combined…

Words 1010 - Pages 5

Global Sourcing Benefits and Challenges for H&M Essay

for H&M Northumbria University, UK Abstract Global sourcing is a technique of strategic sourcing in the global strategy, which is an effective approach as a part of organization’s procurement section. The objective of global sourcing is to develop global efficiencies in the delivery of a product or service for the firms achieving a sustainable competitive advantage and this is an important weapon have been focused in the 21st Century. The well-known organization, Hennes and Mauritz (H&M) is…

Words 4693 - Pages 19

IPHO Reference Essay

Sciences, Warsaw, Poland2 Abstract The article contains the competition problems given at he 1st International Physics Olympiad (Warsaw, 1967) and their solutions. Additionally it contains comments of historical character. Introduction One of the most important points when preparing the students to the International Physics Olympiads is solving and analysis of the competition problems given in the past. Unfortunately, it is very difficult to find appropriate materials. The proceedings…

Words 2932 - Pages 12

CB REPORT 1 final Essay examples

Gap, Inc.- an American company geographically spread throughout America, Europe, Asia and the Middle East. It operates through 5 business divisions: Gap, Old Navy, Banana Republic and Piperlime. This company had a revenue of $14,526 million in 2009. H & M Hannes & Mauritz AB – a Nordic organisation that operates in the Nordic region, Eurozone excluding Findland, and the rest of the world. In 2009, a revenue of $16,464.1 million was recorded. Inditex S.A. – a Spanish company that operates in 71 different…

Words 3351 - Pages 14