Financial Research Report: Google Essay example

Words: 3651
Pages: 15
Open Document
Financial Research Report: Google
FIN 534 Financial Management
Dr. Scott Shaw
June 15, 2014

The paper will analyze a corporation to determine whether a financial advisor should recommend the company to an investor. The paper will, first, give the company background. Second, the paper will discuss the type of investor the company would appeal to. Third, the paper will go over the financial health of the company. Fourth, after analyzing the financial information, the paper will discuss the company risk. Fifth, the paper will discuss final recommendations as to whether the company is the right fit for the investor.
Company Information
Google, Incorporated was originally a search engine company founded …show more content…
99, 2014). Current ratios are determined by dividing total assets by total liabilities (Brigham & Ehrhardt).
2011 2012 2013
52,758 / 8,913 = 5.9 60,454 / 14,337 = 4.2 72,886 / 15,908 = 4.6 Companies generally aim for a ratio of 1 to ensure their current assets can at least cover the short term obligations. Having a ratio greater than 1 gives the company a better contingency to be able to cover those obligations. The company started out with a high current ratio of 5.9 in 2011. This means, in 2011, the company was able to cover 5.9 times their short term obligations. It dropped down to 4.2 in 2012, but rose by .4 points in 2013. The drastic fluctuation may be due to the acquisition of Motorola Mobile in 2011 (Goldman, 2012). Both current assets and current liabilities would increase due to the increase of inventory and debt. The technology industry average current ratio is 2.33 (Reuters, n.d.). For all three years, the current ratio is almost twice the industry’s average. Due to the high current ratio, the company is not at risk of bankruptcy.
Quick Ratios
Quick ratios tell the investor what the company’s liquidity position is or how quickly it can be converted to cash at the going market price (Brigham & Ehrhardt). To calculate quick ratios the formula is current assets minus inventories divided by current liabilities.
2011 2012 2013
52,758 - 35 /8,913 = 5.9 60,454 – 505 /
Show More

Related Documents: Financial Research Report: Google Essay example

Doyley: Marketing and Doyley’s Bookstore Essay

Doyley’s bookstore has been successfully operating and selling books to the area for 25 years. Since 2010, sales have been declining due to the growth in E‐Books and online bookstores such as Amazon and Google. In 2014 Doyley’s bookstore actually made a loss for the year. All other bookstores in the area have closed down. Mark is the owner of Doyley’s bookstore and has decided that he has to diversify his business in order to survive. He plans to make his bookstore have a café section and hire a…

Words 393 - Pages 2

Smartphone and Htc Essay

Due to the marketing strategy, the research and development, the well-trained employees and many efforts HTC became one of the best brands on the market. Nowadays, the smartphone market is growing very quickly and there are numerous competitors. HTC meets its competitors in the face of Apple, Samsung, Blackberry and Nokia but in spite the high competition, in 2011 HTC succeed to reach one of the highest profits in the company`s financial history. According to the marketing audit, HTC has steadily…

Words 417 - Pages 2

Google Case Study Essay

Google: Case Study Google has a great marketing strategy with many components that Google to market to a variety of consumers with diverse needs. Google has a simple approach that sets them apart from its competitors like Yahoo and that is to keep relationships between search words rather than the amount of times a keyword may appear in the search (Kerin, Hartly, Rudelius, 2012). I will discuss other tactics that set Google apart from its competitors and propose some other marketing principles…

Words 1196 - Pages 5

Can New Zealand Take Advantage Of Social Media Platforms For Use In Disaster Management?

advantage of social media platforms for use in disaster management? Report prepared by Genius Consulting Ltd for The Ministry of Civil Defence and Emergency Management Abstract This report explores the potential impact, feasibility and technical challenges of regional and national government implementation of social networking use for natural disasters in New Zealand. To do this, the report considers peer reviewed research conducted in similar situations in three countries in the last three…

Words 1889 - Pages 8

Aysel Fsa Essay

MAIN BODY: Section 1. The world economy is in the middle of a balancing act. On the one hand, countries must address the legacies of the global financial crisis, ranging from debt overhangs to high unemployment. On the other, they face a cloudy future. Potential growth rates are being revised downward, and these worsened prospects are in turn affecting confidence, demand, and growth today. Among advanced economies, the United States and the United Kingdom in particular are leaving…

Words 2544 - Pages 11

Balvir Dissertation Essay

Contents Acknowledgements 3 Executive Summary 4 Chapter 1: Introduction 5 1.2 Aims and Objectives 6 1.3 Research Questions 6 1.4 Rationale for the research: 7 1.5 Scope of research 7 1.6 Structure of Dissertation: 8 Chapter 2: Literature Review 9 2.1 Definition of Tax Avoidance 9 Chapter 3: Analysis and Discussions 10 Chapter 4: Conclusions 10 Chapter 5: Recommendations 10 References 11 Acknowledgements I hereby take the opportunity to thank my friends who have provided me moral support…

Words 1856 - Pages 8

People ' s Republic of China and Google Scholar Essay

influenced by Soviet Union, which is called Uniform Accounting System. The Uniform Accounting System is suit for the planning economy at that time of China (Xiao, Weetman and Sun, 2004, Google scholar). Planning economy means that enterprises were controlled by the central government. Lynne, Gerald and Sidney (1995, Google scholar) pointed that under this accounting system, accounting practices, in other word, is fundfund application and fund resource. Under the control of the central government, the…

Words 2583 - Pages 11

Essay on Career Research Report

Career Research Report Google and Cisco Prepared for Mahsa Modirzadeh, Professor Linguistics and Language Development Department San Jose State University Prepared by San Jose State University October 16, 2013 TABLE OF CONTENTS Introduction……………………………………….……………………………………………….3 The Ideal Company……………………………….……………………………………………….3 Company I: Cisco…………………………………………………………………………………4 Background……………………………….……………………………………………….4 Products and Services…………………….……………………………………………….4 HR Work…

Words 3020 - Pages 13

Essay on Management: Income Statement and Income

Calendar More NYSE:PEP Finance PepsiCo, Inc. Company Summary News Option chain Related companies Historical prices Financials SIGN IN (NYSE:PEP) Income Statement Balance Sheet Add to portfolio More results Cash Flow View: Quarterly Data | Annual Data Hide charts Markets News Portfolios Stock screener Google Domestic Trends In Millions of USD (except for per share items) Recent Quotes (30 days) chg | % PEP 82.04 +0.25 Revenue Other…

Words 451 - Pages 2

A Critical Analysis of a Google; a Net-Enabled E-Business. Essay

A Critical Analysis of a Google; a net-enabled e-business. Contents 1.0 Abstract 3 2.0 Background of Google 3 3.0 E-Business Model 3 3. 1 Mission 4 3.2 Structure 5 3.3 Processes 5 3.4 Revenues 6 3.5 Legal issues 7 3.6 Technology 7 4.0 Competitive Analysis 8 4.1 SWOT Analysis 8 4. 2 Strengths 8 4.3 Weaknesses 10 4.4 Opportunities 10 4.5 Threats 11 5.0 Google’s Strategy 12 5.1 Diversification 12 5.2 Innovation 13…

Words 3896 - Pages 16