Five Parts Ofpromotional Mix

Submitted By nmcdkjnjfksd
Words: 1234
Pages: 5
Open Document
Oriental Food

http://lam09.weebly.com/5-parts-ofpromotional-mix.html

What is promotional offer.

Decreased value

Promotional offer is when a business like Tesco lowers prices for a short period of time to convey the effectiveness of item. For example Tesco may make a promotional offer where they lower the prices of Oriental food only because some potential consumers may not know what is was when it was first introduced to the market so the consumers would not want to spend money on a product which they have never tried . So the organisation would want to lower the price of the product until it is enhanced by the consumers then they rise the prices again hopefully with the same consumers purchasing it.

When promoting a product such as oriental food the longer the sales promotion lasts , it decreases the perceived value of the actual product. For example if
Tesco keeps selling the it product for cheap the consumers will get use to it and when the promotion is over they may be upset at paying more . This promotional offer is done for a long time it can damage the overall pricing strategy.

The disadvantages of promotional offer :-

Predictability

The disadvantage of promotional offer could be the failure for example Tesco spent and invested a huge amount of time to produce the product , they also designed and advertised the product which is ;’’oriental food’’ Tesco sacrifice the investments only to wait for the results .

If Tesco promotes oriental food in a predictable pattern the customers might now want to spend the full amount of money but wait for the sale a example could be
Tesco they do promotional offers in nearly all holidays so customer would only purchase it fully then and not the other times, this has a huge impact on Tesco's profit.

Celebrity endorsements
Celebrity endorsement is one of the best endorsement a organisation can make your brand known by different age ranges especially due to there relationship to the public for example Amy Childs is the face of Tesco's lingerie. Organisation should be careful when it comes to endorsing celebrities because there brand is worth there investments. Bargain hunters
Customers in all organisation may only want the product when its on promotion as soon as its stops they can abandon the product and start searching for bargains at other places.
However if Tesco had a great customer loyalty and good quality product such as if the oriental product was good and impressed the customers they would stick with the brand regardless of the products price increase.

Tesco has a very clever promotional mix strategy that conveys the careful thought of process behind the organisation. Tesco has done this part successfully as it achieved the fundamental role to make there organisation how it is now using the promotional strategy this contains :Personal Selling technique is used by organisation such as Tesco to communicate with the sellers on a one-to-one basis and the potential customers. The one-to-one creates the straight contact with the customer . Tesco usually doesn't do this unless there is a new product such as the oriental food which they give a sample to the potential consumers and wait for there response such as attitudes . Those who promote wear the uniform in order to convey to the potential consumers that they work there they use their product knowledge
To sell the product. They also aspire to inform and pursued the customers to either purchase or try the trial. Personal selling includes personal meeting , telemarketing and emails.
Sales promotion
Public Relations is used by all successful organisation in order to promote their organisation. Tesco use media platforms such as twitter / Face book , as its more cheaper to gain access to computer and inform the consumers about what's going on. The good part about the media generated stories is that their seen more credible than the marketer –sponsored messages. The disadvantage of this is that the media may not always
Show More

Related Documents: Five Parts Ofpromotional Mix

Power Point Of Crime

Based on the definitions in the power point, deviance is “any behavior, belief, or condition that violates significant social norms in the society or group in which it occurs” or in other words, deviance just simply any violation of society’s norms. Parallel to that, deviance may from something minor like a traffic violation to something major such as murder. Is all crime deviance? Or is all deviance criminals? As defined in the power point, crime is “a behavior that violates criminal law and is…

Words 287 - Pages 2

Geomorphology and Power Point Essay

The 3 courses of a river * Use the power point to answer the questions below. You should make a copy of this document and type straight into it, and then save into your documents. * Make sure that you also look out for slides on the power point that give you instructions about activities that must be completed in your Geography books. These are very important in helping you plan your research and must be finished by the end of tomorrow’s lesson. 1. Which section of a river is the…

Words 482 - Pages 2

Sociology Power Point Essay

Social Class & Social Stratification By: Brittny Coleman Breakdown Social Class: is the social structural position that groups hold relative to the Economic, Social, Political, and Cultural resources of society. Social Stratification- is a system of structured social inequality. Karl Marx: Class and Capitalism Two primary classes exist under capitalism the: Capitalist Class: those who own the means of production Working Class: those who sell their labor for for wages Much of Karl Marx analysis…

Words 380 - Pages 2

IKEA Power Point Essay

About IKEA Providing privately held furnishing company. Provide their products at low prices. IKEA offering franchising to worldwide. Controlled over by Kamprag family. What is Sustainability? Sustainable development is development that seeks to meet the needs and aspirations of the present without compromising the ability to meet those of the future. (WCED 1987, p.40) Environmental Sustainability is : The maintenance of the factors and practices that contribute to the quality of environment…

Words 470 - Pages 2

Essay about ALS power point

ALS By: Ryan Innes Period 6 What is ALS? O ALS (Amyotrophic lateral sclerosis) is often referred to as Lou Gehrig's Disease. O ALS is a progressive neurodegenerative disease which affects the neurons responsible for the ability of the brain to initiate and control muscle movement. O ALS affects voluntary muscle movement. Voluntary/Involuntary O Voluntary- Acting of one’s own free will (something that you can control)  Ex: picking up a pencil O Involuntary- Done without will or conscious…

Words 479 - Pages 2

Event Planning Power Point Essay

Event Planning By: Dana Senholzi My Skills and Traits: • Creative • Discipline • Organized • Teamwork • Flexible • Time • Hands-on • Problem Solver • Leader Management • Stability • Motivation Work Interests: My top Three From FOUCUS 2: • Artistic • Conventional • Enterprising Work interests needed for event planners are: • Enterprising • Conventional • Social An Event Planner: *Plans special occasions such as Parties, Weddings, Conferences, etc. *They take up all the…

Words 323 - Pages 2

Essay on Scientific Method and Power Point Presentation

Task: You will complete a traditional Science Fair Project with a “virtual twist.” Instead of displaying your science fair project components on a tri-fold poster board as you may have experienced in a brick and mortar school, you will create a power point presentation or a website as your final product. You will also write a research report to accompany your project. After submission to your homeroom teacher, your final graded project may be entered the GCA Virtual Science Fair in May! Where Do I…

Words 2225 - Pages 9

Dantes Inferno Intro Power Point Essay

city-states in the world. CONSTANTINE I WHERE CHURCH AND STATE WERE FIRST IN CONFLICT. THE EMPIRE CAUSE OF THE STRUGGLE BETWEEN THE PAPACY AND THE EMPIRE In the 8th Century the Papal claim to temporal power was justified by the “DONATION OF CONSTANTINE” which stated that the emperor, had given power of the empire to the Pope before leaving for Byzantium. Later this was discovered to be a FORGED DOCUMENT! This claim created great strife and discord in the empire. Nothing new between politics…

Words 3578 - Pages 15

Essay Molecular Geometry Power Point Autosaved

bipyramid al Cubic Tetrahedr al Tetragonal Pyramidal Octahedral Trian gula r ▪These are molecules that only have paired electrons around the central atom! Linear • Z ero pai lone r (un s pai shared rs) ms o er t t a n e o c to ▪ Tw d e h attac point Bond angle = 180⁰ Type: AB2 Ex. : BeF2 Tetrahedral Ze (un ro lo sha ne p red air pa s irs ) s o m o a t hed t 4 ▪ c atom a t t a ter cen Bond angle = 109.5⁰ Type: AB4 Ex. : CH4 TrigonalBipyram idal Ze (u ro p a n s lo irs ha ne ) red pa i s…

Words 596 - Pages 3

Essay about coeliac disease power point

Coeliac Disease By Shannon Rogan What is Coeliac Disease? Coeliac disease is a common digestive condition where a person has a reaction to gluten. Coeliac disease damages the small intestine, and stops people absorbing nutrients from food. The small intestine is shaded on the picture to the right. People who have Coeliac disease cannot tolerate gluten a protein which is found in:• Wheat • Barley • Rye Gluten is found in a lot of foods but may also be found in products we wouldn't think of such…

Words 711 - Pages 3