Forever 21 Marketing Plan Essay

Words: 4755
Pages: 20
Open Document
Forever 21 Marketing Plan

 Index
1. Executive Summary…………………………………………………………………………………………….…3 2. Environmental Analysis…………………………………………………………………………………….….3 2.1 Apparel Market Analysis………………………………………………………………………….….3 2.2 Competitive Analysis……………………………………………………………………………….…5 2.3 SWOT Analysis………………………………………………………………………….………………….7 3. Objectives………………………………………………………………………………………………………………10 4. Marketing Strategies………………………………………………………………………………………………12 5. Detailed Action Plan……………………………………………………………………………………………….15 6. Budget…………………………………………………………………………………………………………………….17 7. Control…………………………………………………………………………………………………………………….19 8. Sources.………………………………………………………………………………………………………………….20

2

Our Objective We aim to bring Forever 21, a …show more content…
Since then, the brand has evolved from a chain of roadside stores to an international leader in style, quality, and fun. Uniqlo opened in Taipei on October 7th 2010 with the opening of the Hankyu department store (統一阪 急百貨), which was followed by rapid expansion throughout the country. The first store was about 1450 m2, located in the department store which is linked to metro station Municipal Government. Deeply influenced by Japanese pop culture, before the actual entering of the first Uniqlo store, there are a lot of Taiwanese people have been fascinated by this brand. Japanese companies act really carefully. After they found out the Taiwanese market of fast fashion was bigger than expect, they decide to open a lot of new stores in Taiwan. On September 23th 2011, Uniqlo opened a flagship store in another department store in Taipei (RuiYao 日曜百貨). Other five flagship stores of Uniqlo in the world include Japan Osaka, China Shanghai, London Store 311, Paris Opera Garnier and New York SOHO. □ZARA The leader of fast fashion, Spanish national brand Zara entered Taiwan in 2011. On November 5th it set the store in Taipei 101 as the first sales unit in Taiwan. “On Zara’s opening day, it attracted crowds of more than 15,000 people. With up to 80％ turnover rate, and even hit 101 a NTD 40 to 50 million single-day turnover. "(Jia Xin Zhong, 2011) Then two weeks later, on November 24th, Zara, in the crowded Taipei Eastern Commanding Square, set up
Show More

Related Documents: Forever 21 Marketing Plan Essay

Accounting: Physical Exercise and Fitness Equipment Essay

Executive Summary Forever Ltd is a company formed based on a business of selling and maintaining fitness equipment and taking exercise classes. We are the only company that create a personalized environment for children and young people to pursue their fitness goals. We have the best equipment and the best training program in this arena. We have the best weight-management programme. We introduced Healthier Lifestyle System which is a truly responsible, effective, weight-management programme. We…

Words 971 - Pages 4

Iphone Essay

Hesseldahl of Business Week Online. Whether or not one sees Apple¡¦s iPhone as flawless or a flop, it is a device that demands our attention not only for its unprecedented features but from a marketing stand point as well. Whether it is seen as a success or a failure, it is undeniable that Apple has forever changed the wireless industry. The iPhone What were once obscure rumors has now become the Apple iPhone. The iPhone was born out of the U.S.¡¦s love for Apple and their iPod along with a passion…

Words 3731 - Pages 15

Essay about The Target Is You: An Analysis of Hollister's Marketing Strategies

The Target Is You: Hollister Executive Summary The aim of this paper is to provide an insight into Hollister Co.’s marketing communications and assess whether it successfully targets my demographic of young, male recent college graduates. The paper will first introduce Hollister and provide a brief company history as well as outlining the challenges in reaching out to consumers such as myself who differ from the brand’s intended targets. It will then segue to discussing Hollister’s position within…

Words 2171 - Pages 9

Essay on Term project

Say, for example, that the organization's goal is to improve company sales. As the manager I first needs to decide which steps are necessary to accomplish that goal. When the plan is in place, I can follow it to accomplish the goal of improving company resources. Leading: As the manager I need to do more than just plan, organize, and staff my team to achieve a goal. I must also lead. Leading involves motivating, communicating, guiding, and encouraging. It requires the manager to coach, assist…

Words 2196 - Pages 9

Final Report Essay

Conclusions/ Recommendations 5-6 Action Plan Timeline 7 Works Cited 8 EXECUTIVE SUMMARY Dick's Sporting Goods has been a solid growth story over the past decade, booking an average return of about 23%. Lately, though, the sports retailer has been showing some weaknesses between slipping same-store sales and inventory struggles. By using concepts from the book Built to Last and improving our marketing efforts, we believe we can improve our sales…

Words 1792 - Pages 8

Essay on Marketing and American Apparel

Integrated Marketing Strategy Jieli He Sona Martirosian Christina L Oresajo Oguzhan Iskenderoglu Channon Chiu NYU MS Integrated Marketing Company Overview American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion and basic apparel. Production • Vertically Integrated – All operations done in Downtown Los Angeles factory • “Made in the USA” • Use high quality fabrics • Sawing facility ranked #1 in size and value in western hemisphere • 53,000,000 garments…

Words 1705 - Pages 7

From Ysl to Saint Laurent Paris Essay

From Yves Saint Laurent to Saint Laurent Paris Abstract The aim of this essay is to take part in a discussion about the interrelation of fashion, marketing and art. Focusing on the Yves Saint Laurent brand and its creative work, the essay attempts to explore the marketing strategy, sources of inspiration and communication system. The first chapter is about the brand’s heritage and its image, which are the basics to the introduction of a brand analysis for understanding its story and…

Words 4398 - Pages 18

Digital Marketing Essay

customer know them more, for example some events, or own company magazines. For some digital marketing, they have an official website, FACEBOOK, Twitter and YOUTUBE, also they have a locate stores app for customers. After gathering all the points, H&M got many benefits of digital marketing. However, they still can do more improvement from the other ways. All in all their promotions of digital marketing is successful. -3- Main content 1. History of H&M…

Words 2220 - Pages 9

Midterm 1 Sample MC Questions 1 Essay example

Midterm 1 Marketing in IT – Sample Multiple Choice Questions 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a. ownership utility b. form utility c. place utility d. time utility 2. When you purchase concert tickets over the Internet, which of the following utilities is NOT created? a. place utility b. time utility c. form utility d. ownership utility 3. Which of the following must all organizations create…

Words 8567 - Pages 35

Business Plan for Incase Essay

ACCESSORIES BUSINESS PLAN 2012 Page | 1 TABLE OF CONTENT CONTENT EXECUTIVE SUMMARY INTRODUCTION Business Overview Vision & Mission SWOT Segmentation Targeting Logo Philosophy Organizational Chart Provision of Working Division Current Market Situation and Future Potential Opportunity MARKETING ANALYSIS Market Analysis Primary Data& Secondary Data Questionnaire Result Interview Market Analysis Finding Competition Positioning (Direct and Indirect) Key to Success MARKETING MIX Pricing Price Range…

Words 10934 - Pages 44