He believes the general public has become a victim to the rhetoric of large scale corporations and the government stating that we the people are the main causers of environmental damage. According to Jensen, it is this ‘systematic misdirection’ that is preventing the people of earth from saving the planet from complete environmental destruction. He then continues to include many statistics demonstrating that the general public are not the ones who have the largest impact on the planet like we have grown to believe. For example, he informs readers that even if every individual in the general public changed their lives to live like Colin did during his year-long experiment, the amount of carbon emissions produced by the United States would only decrease by about 22 percent, rather than the 75 percent that is truly necessary to have a positive impact on the planet. Thus, in one short statement, Jensen would describe Colin’s no impact experiment as an “utterly insufficient