Essay on Frames 4 Good

Submitted By weiop555
Words: 730
Pages: 3
Open Document
Mission Statement
F4G is a spunky, imaginative sunglasses and glasses manufacturing company aimed at offering high-quality, moderately priced, unusual frame using only wooden. We view ourselves as partners with our customers, our employees, our community and our environment. We aim to become a regionally recognized Canadian own brand name. Our goal is moderate growth, annual profitability.
Macro-economic Environment
In the past few years, there has been a slow decline in economy. However, the decline in economy does not affect the sunglasses and glasses market. More and more consumers are paying close attention to environment today. As a result, the market of sunglasses and glasses increase so fast that our product totally has opportunities to get into the market. In addition, our brand is a potential Canadian own brand and has a good enterprise image by using wooden frame for all our products.
Industry Environment 1. Threat of substitute products: the existing sunglasses and glasses companies have provided a Wide range of alternatives, consumers are used to the normal frame products and do not accept our fashion and creative products. 2. New competitors: since we are the first manufacturing company which produces wooden frame, we do not have any competitors in wooden frame market. However, this wooden frame market has no barrier to inter, the existing sunglasses and glasses companies may want to share our wooden frame market and become our new competitors.
Competitive Advantage Factors
By focusing on wooden frame sunglasses and glasses, Frames for Good will offer a series of imaginative, fashion and high-quality product, unmatched by other general sunglasses and glasses brands in Canada. Also, our websites will be offered in both English and French.
--Notable product attributes: Our products are the first brand using wooden frames which have attraction and potential.
--Accessibility: Our products are improved products which are uncomplicatedly accepted by consumers.
Market segmentation
Our company will use age segmentation.
18-22: People in 18-22 years old are almost students in university and college. They are willing to accept new things and purchasing power is strong.
22-35: People in 22-35 years old are almost worker and business man. They are approximately 7 million in Canada. There is several times purchasing power than students.
35-up: Age at 35-up, they may be laggard for our product because our product use wooden framed and can also change lenses.

Target market
Our target people will focus on 18-22 and 22-35. These two age group are both accept new things quickly and willing to try new things. In addition, people who want to protect environment and are allergic to metal frame will purchase our product.
Product
Our company offers sunglasses and glasses which use wooden frames and changeable lenses. We offer our products to Sunglass and Glass stores; also, we have our own website and support online shopping
Show More

Related Documents: Essay on Frames 4 Good

Is There a Variation in Nottingham's CBD Framework? Essay example

Fieldwork write-up Introduction: The overall aim and purpose of the day was to consider the question; is there variation within in the CBD? The hypothesis that we had tested was: There is a distinct core and frame within Nottingham’s CBD. For this hypothesis we had split Nottingham’s CBD into 4 transects; North, East, South and West. Then we had split one of these sections into 5 subdivisions (e.g. the South transect would be split into; S1, S2, S3, S4 and S5). In these subdivisions we had to measure…

Words 1120 - Pages 5

Rowen: Marketing and Plastic Frames Cons Essay

Rowen is not adhering to the marketing concept. This is due to the lack of sufficient market research. II Situation Analysis A. Uncontrollable environment • Metal frames are becoming more popular than plastic frames • The economy if doing poorly and people don’t have much money to spend • Competitors are using the new metal frames meeting consumer demand B. Controllable environment • Limited distribution area • Heavily weighted on a single product line • Corporation decided not to switch…

Words 473 - Pages 2

Essay about Assignment4

Assignment # 4 – Exploring the Structural Frame Mayra Tindel BIS 300- Module 4 Professor: Caryl Williams Personal Perspective / Structural Frame Describe your reactions, perceptions and significant insights gained from the reading. Be specific to demonstrate your engagement of the reading by making clear connections to content and examples. The responses to the prompts should not be a summary or simple “regurgitation” of what you read (as your professor already knows what the readings say)…

Words 2077 - Pages 9

Titanium: Titanium and Titanium Tetrachloride Essay

TITANIUM Titanium has a low density, good strength, and has a good corrosion resistance. The metal burns in air and it is the only element that burns in nitrogen. * Group in periodic table: 4 * Group name: Transition Metals * Period in periodic table: 4 * Atomic Number: 22 * Melting Point: 1668 °C To extract Titanium we use the Kroll process. Titanium ore is called rutile. Rutile contains titanium dioxide - TiO2. Titanium dioxide is converted into titanium chloride - TiCl4…

Words 376 - Pages 2

Case Study 2 Essay

BA 644 Case 10-4 Fraudulent Misrepresentation Dr. Speronis 2/25/2015 Annie Ashton Esprit Log and Timber Frame Homes v. Wilcox 691 S.E.2d 344 (2010) Facts Ricky and Sherry Wilcox entered into a contract with Esprit Log and Timber Frame Homes (Fireside Log Homes), where Fireside agreed to manufacture and supply the Wilcoxes with the logs to build a manufactured home which could be assembled in seven to ten days (Esprit Log and Timber Frame Homes v. Wilcox, 2010). The Wilcoxes agreed to pay $128,600…

Words 785 - Pages 4

Essay on tax evasion

ATM provides functionality that is similar to both circuit switching and packet switching networks: ATM uses asynchronous time-division multiplexing,[4][5] and encodes data into small, fixed-sized packets (ISO-OSI frames) called cells. This differs from approaches such as the Internet Protocol or Ethernet that use variable sized packets and frames. ATM uses a connection-oriented model in which a virtual circuit must be established between two endpoints before the actual data exchange begins.[5] These…

Words 717 - Pages 3

Best Hunting Slingshot Research Paper

small hand-powered tool and weapon designed with a Y-shaped frame with rubber bands attached to each pole and a pocket to hold the ammo. You can use pebbles, stones or other small and solid objects as your bullet in aiming your target. Technically, it’s easy to learn and use. Just place and hold your ammo in the pocket, pull it back and properly position your angle. Once you’ve locked in your target, then you can draw ad release the band. A good projectile will assure you that you won’t miss your target…

Words 1071 - Pages 5

Essay on Unit 022 Task 1 Ref 1

bit more independence 9-12 months He\she usually start to crawl around this age making them more mobile 1-2 years A child will usually start walking in this time frame giving them the ability and confidence to go exploring round the house 2-4 years A child can feed them self’s with a spoon again making them more independent 4-7 years Children can skip an jump which can help their balance 7-12 years Children usually reach puberty by the time they reach 12 12-16 years Children’s body…

Words 1083 - Pages 5

macmillan coffee morning Essay

size so I get the balance between quality and size just right. I now need to choose the aspect ratio. There are two choices. There is 4:3 which is referred to as standard and 16:9 which is referred to as widescreen. As my video will be mostly viewed on a cd rom or desktop/laptop then 4:3 will be more than adequate. The next thing is frames per second. The more frames per second you use the larger the video will be, but it will run smoothly. If you select a small FPS then the video size will be…

Words 424 - Pages 2

Debate: Structure of Policy Debate and Impact Calc Essay

overboard. It's not all about evidence! Impact calc should be about comparisons. make it more about what the other team has said. It's all about evidence! is my impact evidence good. are my warrants good, why will this be bad? WARRANTS, QUAL., and the date... you need to have updated cards! Does it answer the impact defense? Relationship to the link. Factors for comparison- Magnitude: how large it is.…

Words 470 - Pages 2