“Zizek- Ideology ( from ‘A Pervert’s Guide To Cinema”. Zizek hits the bullseye when he mentions the true meanings of advertisements. He interprets ideology as a pair of glasses that you’d put on. According to Zizek, when you wear the glasses you’d see the real meanings behind advertising and the media. I can see where he’s coming from because it’s the reality we are living in today. Most advertisement really hide the true meaning behind whatever they are showcasing. I recall that in class, we talked about the “fearless” adverts around the campus and what they are really saying. I interpreted as a way for the school to tell future students that they should be fearless and take the risk. Basically go to school and don’t fear the financial risk. This is also from the ideology of …show more content…
Marxism is a theory, developed by Karl Marx, that basically wants to change the means of production. This applies greatly to popular culture, because Marx believes that history has an influence on the way texts and practices of culture are analyzed. Marx also believes there are stages in history that apply to a particular mode of production. Fundamentally speaking, you have to know the different ways of producing “the necessaries of life”, different “social relationships” between the classes and social institutes in order to create a production that creates a stage which later on makes history easier to understand (55). Confused yet? I am. From what I understood from this reading of “Cultural Theory and Popular Culture A Reader” by John Storey is that Marxism is a whole new system of analyzing history in in order to change the means of