Frequent Shopper Program Part 1

Words: 1566
Pages: 7
Open Document
Frequent Shopper Program: Part I
The Frequent Shopper Program identifies, determines, and tracks customers' purchasing behavior. The program is applied by retailers to attract long-term customers that demonstrate a loyal relationship between both parties (Iterative and Incremental Development Testing, 2008). This paper discusses the methods that can be used in the development of the Frequent Shopper Program by Smith Systems Consulting.
Waterfall model
Waterfall Model operates in a waterfall process tree. It has various phases such as requirement, design, implementation, verification, and maintenance that provide a successful execution to any system development. This model can be used in the development of frequent shopper program …show more content…
This model is tested by the company as an incremental software development process. Initially, it would complete initial tests in early stages of the development process that will increase with stages of an evolving prototype, and will also focus in the test planning. These prototypes assess how applications can be developed. In the next step, intermediate tests activities would be performed that will be helpful in test planning of the program. Finally, test activities and applications will be defined to focus on the program. These activities and applications are accepted in this step to complete the spiral testing. All these activities evolve over time with prototypes.
Agile development
Agile development is a method of software development that includes a lighter and more people-centric view of point rather than traditional approaches. This method includes ongoing work with continuous planning, testing, integration and other forms of continuous evolution (Caivano, Oivo, Baldassarre & Visaggio, 2011). Agile development can facilitate Smith Systems Consulting to develop a program that has a feature to change at any time. There is no need to rewriting of entire program to make any change. The use of this method can facilitate Smith Systems Consulting to introduce product at the end of each tested stage. It is due to determinations on program development process that includes the elimination of faults
Show More

Related Documents: Frequent Shopper Program Part 1

Essay on BSA 385 Week2

Frequent Shopper Program, Part I James Candler BSA/385 April 27, 1015 Ed Odjaghian Frequent Shopper Program, Part I The Kudler Fine Food’s Frequent Shopper Program is designed to identify and track the purchasing behavior of their customers. This allows the company to keep ahead of trends by keeping the inventory up to date and allows for targeted advertising based on these trends and purchasing behaviors. This is ultimately to allow Kudler Fine Foods to identify and reward long term customers. In…

Words 1418 - Pages 6

BSA375week 5 Essay

to best satisfy the needs of their valued customers. Management has decided to approach this initiative is through the implementation of a frequent shopper program. Traditional programs of this sort would not begin to satisfy the sophisticated senses of Kudler's elite customer base; as a result, a decision has been made to partner with a loyalty points program that will provide rewards points to customers that can be redeemed for high-end gifts and upgrades. System Requirements Gathering During…

Words 4816 - Pages 20

Essay on BSA385 Syllabus

assurance processes and procedures. • Describe in the detail the testing procedures to be exercised in the following areas: • Programs • Systems • Interfaces • Describe the infrastructure including hardware and software capabilities that will make up the software testing environment. • Define the format and requirements for development of formal program specification. This program specification is the document to be provided to the software developers working on a Smith development project. The Learning…

Words 2781 - Pages 12

Developing An Effective Customer Loyalty Program

an Effective Customer Loyalty Program Barry Berman oyalty programs are offered by both retailers and manufacturers to stimulate continued patronage among consumers through discounts, cash, free goods, or special services (such as free magazines on specialized topics of interest to loyalty program members). While retail cooperatives pioneered loyalty programs through giving members allowances based on their annual purchases, the more modern use of loyalty programs began with Raleigh cigarette…

Words 12131 - Pages 49

Essay about The Target Is You: An Analysis of Hollister's Marketing Strategies

The Target Is You: Hollister Executive Summary The aim of this paper is to provide an insight into Hollister Co.’s marketing communications and assess whether it successfully targets my demographic of young, male recent college graduates. The paper will first introduce Hollister and provide a brief company history as well as outlining the challenges in reaching out to consumers such as myself who differ from the brand’s intended targets. It will then segue to discussing Hollister’s position within…

Words 2171 - Pages 9

What Is E-Store Loyalty

directly over the Internet. This paper focuses on two antecedents of e-store loyalty, perceived switching barriers and satisfaction, and the way in which they interact. It found that customers do not consider themselves loyal to the e-store they frequent despite being largely satisfied, that the impact of switching barriers varies at different levels of customer satisfaction, and that what customers consider to be a switching barrier differs at different levels of customer satisfaction. D 2005 Elsevier…

Words 8811 - Pages 36

The Impact of Computer Technology Essay

persons possession. With the world constantly changing computer technology will continue to evolve, I believe our society has to continue to change with technology. Though there are many The impact of computer technology 7 disadvantages to computer technology I believe our society could not function without it. My grandfather often said “the Jet has made the world a smaller place” I believe the impact of computer technology has made the world even smaller. With the excitement of the…

Words 1677 - Pages 7

Marketing Mix - Tesco Poland Case Study Essay

Contents List of figures 3 List of Tables 3 Introduction 4 1. Marketing mix using Tesco Poland as an example 5 1.1 Products 5 1.2 Price 6 1.3 Place 6 1.4 Promotion 7 1.5 People 7 1.6 Process 8 1.7 Physical evidence 9 1.7.1 Parking 9 1.7.2 Buildings 9 1.7.3 Stores/decor/furnishings 10 2. Micro environment - competition 11 2.1 Tesco vs. Biedronka (Ladybird) 12 2.2 Tesco vs. Carrefour 12 2.3 Comparison of the top 3 retail chains in Poland 13…

Words 3653 - Pages 15

Costco and Wal-mart Costco Wal-mart Essay

STREET JOURNAL March 26, 2004; Page B1 When it comes to workers, companies can be accused of not paying enough -- or paying too much. Wal-Mart Stores Inc.'s parsimonious approach to employee compensation has made the world's largest retailer a frequent target of labor unions and even Democratic presidential candidate John Kerry, who has accused the Bentonville, Ark., chain of failing to offer its employees affordable health-care coverage. In contrast, rival Costco Wholesale Corp. often is held…

Words 1316 - Pages 6

Essay on Costco: Internal/External Analysis

Costco:Internal / External Analysis Table of Contents INTERNAL ANALYSYS: • About Costco • Mission Statement • Corporate Governance & Stakeholder Management • Locations • Strategic Objective • Primary Activities • Support Activities • Costco Membership • Financial • Net Income • Net Sales • Membership Fees • Gross Margin • Selling, General & Administrative Expenses • Cash Flows • Expansion Plans • Conclusion EXTERNAL ANALYSIS • Demographics • Socio-cultural • Political/Legal…

Words 7771 - Pages 32