Futura final Essay

Submitted By KeysTheLegend1
Words: 438
Pages: 2
Open Document
Justin Keys
Futura

The typeface was created by artist/typographer named Paul Renner. Renner was born in Wernigerade, Germany and died in Hodigen, Germany. Renner was raised to have a very German mindset, sense of leadership and duty. He did not enjoy the abstract art that he had seen during this time and also disliked most of the modern types of art as jazz, cinema, and dancing. When Renner created Futura he was bridging the gap and attempting to fuse the gothic and roman typefaces. Renner was a member of the German Work Federation, He wrote multiple works, but two of his major works were (Typography as Art) and (Art of Typography). While doing this, he created very innovative and popular guidelines for good book design. Renner created about six different type faces. The typefaces Futura was created in 1927, and is a classic example of a geometric sans serif typeface. Its original design was based on the Bauhaus design philosophy that “form follows function” Futura uses basic geometric proportions with no weight stresses, serifs, or frills, with long ascenders and descenders that give it more elegance that most of the other San serifs typefaces. Many of the letters are just the combination of two forms of the letters put together. Futura has a very wide range of weights and different styles of how the letters are produced. The most common of these font styles is Futura-1-Bold. Futura was widely used in books and other places, and went on to become one of the more popular fonts used in the 19th and 20th century. It was also later believed that other designers and type designers took his concept and
Show More

Related Documents: Futura final Essay

Reko Rennie Gummaroi Analysis

Reko Rennie-Gwaybilla is an interdisciplinary artist who was born in 1974 and grew up in Melbourne’s inner-west suburb of Footscray. However, his indigenous heritage lies with the Kamilaroi people of northern New South Wales. He explores his aboriginal identity through use of contemporary medium and through his art he aims to provoke discussion surrounding indigenous culture in urban environments. He has had twenty solo exhibitions and over 50 group exhibitions in his career so far producing works…

Words 1279 - Pages 6

Lecture: Management and Wild Card Essay

Futures 36 (2004) 201–218 www.elsevier.com/locate/futures Wild cards, weak signals and organisational improvisation Sandro Mendonca∗,1, Miguel Pina e Cunha b, Jari Kaivo-oja c, ¸ Frank Ruff d a ˆ ISCTE and Dinamia, Av. das Forcas Armadas 1649-026 Lisboa, Portugal ¸ ˆ Universidade Nova de Lisboa, Faculdade de Economia, Rua Marques de Fronteira 20 1099-038 Lisboa, Portugal Finland Futures Research Centre, Turku School of Economics and Business Administration, P.O. Box 110 FIN-20521…

Words 8133 - Pages 33

Essay about pe development

Universidade ¸˜ Federal de Pelotas, Pelotas, Brazil; bDepartment of Epidemiology and Population Health, London School of Hygiene and Tropical Medicine, London, UK; cDepartment of Anthropology, Brunel University, Uxbridge, UK (Received 27 April 2010; final version received 2 September 2010) In Brazil, as in many other countries, teenage pregnancy is widely recognised as a public health problem. Buttressed by a public health science of the economics of teenage pregnancy that emphasises the postponement…

Words 8686 - Pages 35

Essay on Summary of History of Graphic Design by Meggs

pattern-making, book design and illumination had sunk to a low in most of Europe. - Many people feared that the year 1000 AD would be the end of the world. - On New Years Ever, 999 AD, many people stripped naked, and lay on their roofs waiting for final judgment. - By 1150 AD, Bibles were becoming massively produced. - During the 1200’s, the rise of universities created an expanding market for books. - The Book of Revelation had a surge of unexplained popularity in England and France during the…

Words 14951 - Pages 60