it, and the potential risks to the business. Gas is an essential commodity in the market that has created controversial issues each time there is a price change (www.ehow.com). This paper will present a business proposal proposing gas as its commodity. It will review on the market structure, the elasticity of demand and supply for gas, present the fixed and variable costs, marginal cost and marginal revenue, and suggest non-pricing strategies for gas as a sample commodity.
Market Structure
The…
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