Step 1: What are the FACTS in this situation? Fashionforward! is a clothing online auction site who hired a student intern, Carly LeBlanc in the effort to market their company to college students. The CEO of the company asked LeBlanc to campaign for the company on her own college campus. She was challenged to bring in 100 new customers where each customer pays a $30 membership fee. She brought in 300 new customers by visiting four different sororities house, promising each sororities member a free t-shirt specify designed for that sorority. She needs to order 300 t-shirts and she has a choice of ordering from two different companies. One company is local and more expensive; the cost of one shirt is $28.65 the other company is overseas in china where the cost of one shirt is $5.50.
Step 2: What are the ethical issues involved? One of the first ethical issues involved is The CEO of Fashionforward! asking LeBlanc to campaign at her own college for the company and register 100 new clients. LeBlanc may have felt pressured to register new clients just to keep her internship. A second issue is LeBlanc only going to …show more content…
and the customers of Fashionforward!. LeBlanc is a stakeholder and her decision can affect her values and weather she will continue to have an internship or job at Fashionforward!. The 300 sorority’s members promised a T-shirt are stakeholders. The local community that Fashionforward! has been marketing too can also be affect . The local T-shirt Company, their workers, their stockholders, the supply chain that supplies the local company and the local economy. The overseas China T-shirt company, the Chinese workers, and china’s economy are also stakeholders in LeBlanc’s decision in which t-shirt company she