14, 2015
Dr. Fogel
Case Study: ALLSTATE
Introduction
This case study examines how Allstate being a conservative insurance company takes a turnaround and go after non-conservative market- motorcycle riders. While its competitors, Progressive and Geico, normally held this market and were a favor with the motorcycle riders, Allstate stepped into the picture. (Keller & Kotler, 2012).
Allstate did market research that targeted the motorcycle industry. The research revealed that the motorcycle market…
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