Gender Differences In Razors

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Nowadays, all products, particularly personal intimate ones, symbolize individuality and sexual orientation of their buyers- users. Brands, using genders stereotypical forms of representation via the verbal and visual packaging of their products, reinforce well-known genders labels to sell similar items. Although all razors are intrinsically identical, their marketing to the public in different packages reinforces common western societal stereotypes. Starting with the way razors are displayed for sale in a specific department store; through the images and stereotypes their name and appearance evoke, I unveil the message about gender it continues to provide to society. Joking about her experience with men’s razors, a young coworker of mine a few weeks ago, remarked how razors were marketed …show more content…
Choosing a Target store was strategic as its products are also available online and this method to buy anything and everything became so prevalent in contemporary life. Browsing the hygiene aisle confers a stunning view of the accessibility and diversity of that consumer’s products as well as the price range offered. Facing such diversity, I narrowed my research to manual razors, still presenting an impressive selection. I observed a clear visual divide on the shelves, as if the aisle were divided into two spaces. The separation was not a true physical one; no real barrier between men and women products; but the color code presented a dichotomy unequivocally noticeable. One side appeared darker, displaying goods in colors more traditionally associated with men, blues, black and grey tones, mixed with brighter fierce yellows, reds, and oranges commonly found in race cars, or sports teams; illusion reinforced with

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