After gathering 50 boys and girls, varying in age, each set was further divided into a high and low gender stage and shown specific female, male or neutral oriented toy. Next, the researchers left the room and the children were free to play with any toy they desired. The low gender stage group female showed that they would not differentiate between any of the toys; however, the high level groups already had preconceived ideas of what toys they should be playing with. This study showed that even if a certain female commercial shows more female defined toys, it is up to the child’s predetermined idea of what appropriate choice in toy would be for them based on their own …show more content…
These commercials were viewed on different programs in order to obtain a more reliable and accurate representation of how society influences what children see on television today. The time blocks that was enforced in this research was between 8 PM and 10 PM. This block was chosen due to a preconceived idea that the commercials during the specific TV shows on that particular program would predominantly be aired for a male or female audience – in this case, female audience. After obtaining the time block and program, begin the research by viewing a minimum of 50 commercials and using the measurement scale to collect the