Essay about General Motors

Words: 2682
Pages: 11
Open Document
GENERAL MOTORS

Contents:

Introduction………………………………………………….. 2
Background of the Company…………………………. 2
Present Age GM……………………………………………. 5
Micro Environmental Factors………………………… 6
Macro Environmental Factors………………………. 10
Marketing Strategy………………………………………. 13
SWOT Analysis…………………………………………….. 15

Introduction:
General Motors Company commonly known as General Motors or GM is an American company and is the world’s second largest automaker company.
General Motors produces cars and trucks in nearly 31 countries and sells them through these brands, they are: Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall, Daewoo, Isuzu, Wuling and Holden. The worldwide ranking of automobiles is done per year by International Organization of …show more content…
All these regulations arise for the customer safety and customers increasing environment. As we know that GM is spread all over the world, they have to deal with strategy which can be used to all the nations. Such strategies are commonly related to exporting and licensing for marketing their product in that particular product. GM has to deal with all the political factors such as quotas, tariffs and other restrictions.
Techonology:
Techonological change has a major impact on any automobile industry. Updating the new techonology and adapting new methods of production is the major macroenvironmental factor that affects GM. Hybrid techonology which is one of the new and fast growing techonology is been introduced by GM. Chevorlet Tahoe , GMC Yukon are the examples of such type. GM introduced Chevorlet Volt which runs on electricity.

DOE ( Department of Energy) USA, has introduced a three year program of which is concerned with vehicle techolological competition. Its basically a research and development facility given to all the nations and challenges they have in front of them. The latest challenge in front of them is that of Ecocar challenge. The ecocar challenge consists of all the techonologies which are latest in nature like, electric functions, hybrids, plug in hybrid and fuel plug hybrid motors, cars running on hydrogen and ethanol etc. This
Show More

Related Documents: Essay about General Motors

Essay on General Motors

General Motors was founded in September of 1908 by William Durant during a time that there were less than 8,000 in the United States. Durant was already known in Flint, Michigan for his horse drawn vehicles. “At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac.”(History & Heritage-Creation,” 2014) General Motors set the tone in the automobile industry with design…

Words 1345 - Pages 6

History Of General Motors

General Motors Company was founded on September 16th, 1908 by William C. Durant. Durant was previously the owner of a company which led the horse drawn vehicle industry. When General Motors was founded, the headquarters was initially in Flint, Michigan. General Motors was a holdings company which quickly collected more than twenty different motor companies. Companies such as Oldsmobile, Pontiac, Cadillac, Buick, Opel(a German auto company), Chevrolet, and several others. Eighteen years after the…

Words 1548 - Pages 7

Analysis Of General Motors

Running head: GENERAL MOTORS Assignment #5 General Motors DeAndre Daniels Strayer University Financial Management FIN 534 Dr. Ron 06-September-2011 Summary This report discusses General Motors Corporation, one of the largest auto manufacturers globally, manufacturing cars and trucks in 34 countries and its subsidiaries. This assignment is an analysis of General Motors Corporation’s financial stability. It is hoped that these findings illustrate the strengths and weaknesses of the…

Words 2349 - Pages 10

Swot Analysis Of General Motors

General Motors Phase 5 IP Colorado Technical University Betty Thompson MGMT455-1402B-03 Professor Gregory Smith June 23, 2014 General Motors Section 1 Introduction General Motors is the leaders of automotive advance technology and serve its products throughout the globe. General Motors serves the automobile industry for more than 100 years. It plays a pivotal role in automobile industry. This company designed to build and sell cars trucks and automobile parts nationally and internationally. General…

Words 5996 - Pages 24

Essay on General Motors Analysis

General Motors Analysis I. Executive Summary II. Company Overview and History III. Analysis of External Environment a. Analysis of the General Environment b. Analysis of the Competitive Environment i. Dominant Economic Characteristics of the Industry Environment 1. Market size and growth rate 2. Number and sizes of competitors 3. Stage in the industry life cycle ii. Strategic Group Analysis…

Words 8279 - Pages 34

General Motors Sit-In Strikes

sit-in-strike, will have major impacts on the economy, the employment efforts in the United States with the expansion of unionism, the connections between the workforce and government, and the roles of workers, both males and females. Overall, the General Motors sit-in strike was a watershed moment in American labor history, marking a significant victory for workers' rights and setting the stage for improved conditions and increased unionization in the decades that followed. The first half of the 1930s…

Words 3317 - Pages 14

Essay on Internationalization of General Motors

Internationalization of General Motors This paper examines the expansion of General Motors overseas in its various phases, as well as triggers for internationalization and the problems faced during the process. The paper also considers what benefits have been achieved through international growth, and how the company can be classified with regards to Bartlett and Ghosal’s 4 typologies. Finally, the paper discusses the concept of a “world car,” meeting the demands of customers across the globe. General Motors…

Words 2508 - Pages 11

New General Motors Essay

The Auto Bail Out Of 2008 Andrew Peterson HPU In December 2008, after years of decline that finally caught up with Chrysler and General Motors. Unlike Ford, which had moved aggressively to fix its longstanding problems — predominantly by shedding unprofitable subsidiaries and renegotiating labor agreements — GM and Chrysler were still weighed down by incompetence and inefficiency. Both automakers were troubled with labor contracts that undermined their flexibility and saddled…

Words 1367 - Pages 6

Case Study General Motors

Case Analysis #1 General Motors I think that the basic strategy the General Motors used was the defender strategy. I believe that because they are trying to cut back and revamp their brand they took the bailout with the hope to start new and defend their brand. By doing such they admitted they clearly had a lot of work to do and even stated that they “We're sticking with the basics.” They even defended where they went wrong and how they was going move forward. Once the global…

Words 714 - Pages 3

General Motors in Europe Essays

Business and Management Challenges Name Matriculation numbers Marcel Mitnacht 09004334 Pamela Thurn Marion Pelloux Arturs Jasjukevics SOP08101 Coursework „General Motors in Europe“ Tutor: Doug Crockford Index TOC \o "1-3" \h \z \u Preface PAGEREF _Toc244687482 \h 3General Motors Europe PAGEREF _Toc244687483 \h 4Background PAGEREF _Toc244687484 \h 4Location PAGEREF _Toc244687485 \h 4Products/markets PAGEREF _Toc244687486 \h 4Distinctive features PAGEREF _Toc244687487 \h 6Performance PAGEREF…

Words 4666 - Pages 19