He became the Leafs' captain with the longest tenure when he retired in 1971. George then served as a coach for the Toronto Marlboros, leading them to the Memorial Cup Victories in 1972 and 1974. Due to George’s Irish-Algonquin heritage, he was nicknamed “Chief” by the coaches, staff and players of the Toronto Maple Leafs. Since then, everyone in the hockey world has called him “chief”. However, the racist undertone was not what bothered Armstrong the most, but what made the moniker hard to bear was how it made him struggle with the conception of his own identity. The root of his issue stemmed from his belief that he could not really comprehend the realities of his community, since he had been mostly spared from the violence and abuse that many others endured, and most importantly, he had never been sent to a residential school. Although Armstrong was not personally affected by the residential school system, other members of his family were. During the summer, George’s cousin would come home from the residential school and live at his house. So despite not being exposed to much of the culture as a child, he witnessed its effects, which would have had a big impact on