After running daintily with arms and legs flailed, the participants are presented with the situation of how it would feel to girls going through puberty when their actions were described using “like a girl”. One participant responds: “It [“like a girl”] definitely drops their [young girls’] self-confidence and really puts them down because during that time they’re already trying to figure themselves out, and when someone says ‘you hit like a girl’, well what the does mean?” As she speaks, her voice carries great emotion; she falters at some points, at others it resembles someone who has cried. One can see the pain she went through and the harmful effects “like a girl” has on girls. Further on in the commercial, a young boy was asked if he had just insulted his sister. He immediately responded “No!”, then after hesitation, he continues with “Well, yeah, insulted girls.” People are blind to the actual implementation “like a girl” has and can only see when they are asked to ruminate it. Additionally, the background music begins quiet, but as the all of the participants come to the conclusion that “like a girl” is insulting and patronizing, the music hits its climax. It tries to inspire and motivate those listening to refrain from using degrading language. Lastly, the aid of the plain background allows the viewer to devote all of their focus to the person on the screen, rather than …show more content…
The combination of both the participant's word choice and tone of their responses, as well as the prompting background music and background in general, allows the viewers to emotionally connect with the damaging effects of “like a girl”. The addition of an experiment allows the viewers who do not connect emotionally to connect logically, and lastly, the use of girls who went through puberty and are not actors help boost Always’ company's credibility, showing that they support real girls. How would you have responded if you were in Always’ commercial? Would you have run weak or confidently? How would you run now? How can you change the perception of “like a