Two time Peabody award winner, and media analyst, Brooke Gladstone, teams up with the ideal collaborator, a prevalent cartoonist, whose work appears in many distinguished newspapers and journals, Josh Neufeld, they have come together to create the book, The Influencing Machines; through the graphic, Gladstone and Neufeld portray the psychological aspects that the media has on our everyday life, casting a “homophily” (grouped together) reflection on the way we take in and perceive our information (Gladstone and Neufeld 330). Because the internet is so prevalent in our society, one person’s thoughts on a subject can change the perceptions held by millions; while it is argued that this type of common thought can occur without the internet, it