The Product:
Glo Vodka is a vodka company that was established in New York, New York in 2018. Our objective is to build brand awareness of Glō Vodka by targeting the 21-29 year old demographics, in key United States markets such as New York City, Los Angles, Chicago, and Miami over the next two years. Glo Vodka bottles will have LED lights on the bottom of the bottles. The LEDs will have a small on/off button. We will have three flavors for our launch, blueberry, strawberry, and lemon. The three flavors will have different color LED bottles.
Situation Analysis:
The category environment for our product is alcohol; currently, alcohol competes in a stagnant environment. As far as alcohol companies go there are a lot of different…show more content… The Bottle- Our LED bottles will help differentiate our product from the rest of the liquor industry. The bottle is unique and will be universally recognized.
2. Flavors- Our launch will be 3 flavors and we plan on increasing to around 20 different flavors by 2020. (or put what year you want)
3. Strong Promotions- Glo Vodka will be sponsoring most music festivals in the United States and we will be promoted by major influencers in the music industry.
Weaknesses-
1. Competitive Market- The alcohol industry will be a competitive market for us since there are already big names in the industry that have been around for years.
Opportunities-
1. Promotion- Since we are a new company launching next year we are able to try new innovative things that other companies do not do yet. (Maybe give some examples)
2. Online Sales- E-commerce being on the rise we should work on getting our product on most liquor websites. (Maybe say we plan on getting)
Threats-
1. Competition- Big names that have been in the market for years.
2. Alcohol laws- States have different laws concerning where alcohol can be sold.
Target Market/Positioning Timing of…show more content… We have chosen to have our product at these stores and websites because they sell liquor. (Need better reason I think)
The Promotion:
1. We will be using our social media platforms, Facebook, Twitter, Instagram and Snapchat to promote Glo Vodka. This will help reach a wide range of our target market. We will be doing numerous giveaways with music festivals that we are sponsoring which will help get recognition and followers.
2. Glo Vodka will be the official sponsor of Ultra Music Festival, Coachella, Electric Daisy Carnival Las Vegas and Bonnaroo. These festivals are some of the top music festivals in the United States. The sponsorships will include interactive booths at the festivals which will be great PR for our product.
3. We will be doing a trade promotion to entice liquor stores to want to carry our brand. Glo Vodka will be giving our distributors 1 free bottle for every 10 bottles they purchase for their stores.
4. Glo Vodka will have on pack coupons during the Fall/Winter seasons. The on-pack incentive coupon will be $5 off the customers’ next purchase of Glo Vodka.
