Asia might respond to high promotion or Europe may respond to many features. Each region responds to different things, and a different strategy has to be created in order to create an all-around winning strategy. In the beginning, we had a hard time determining the market we wanted to capture. We did unrealistic percentage growth and once we had a meeting we realized that we couldn't capture 13% of the market. We had to decrease a lot to be realistic and that market share we wanted to capture, trickled down to each decision we had to make for each round. An example of this trickle down is that demand tricked down to production, unit price and then selling price. Another lesson is that we had to pay attention to is what tech was popular in each region. In our strategy we decided not to produce tech 3 because we didn't see a demand for it. Reading market conditions was important to get a feel for the demand of each tech and with that as a team we could make decisions on what to produce and sell in each region. Lastly, a major lesson we learned was to pay attention to finance decision