When we look at the foreign investments and global firms in Istanbul, it is possible to say that there has been a change in the economic sector of the city since 1980’s. Specialization in the sectors becomes standpoint to understand emerging new urban class. For instance, in Etiler area, high-income people create new luxury lifestyle or in urban areas, create new aesthetic understanding of art. In addition what is important, in terms of globalization, is the integration of global cities to world economy. “The key indicator of global city status is whether a city contains the capabilities for servicing, managing, and financing the global operations of firms and markets (ibid: 359).” Thus for instance, Unilever, a global firm has a head-quarter in Istanbul so that global operations can be controlled by a global network of …show more content…
In that process, commodification and interpretation of value changed, new residences and boutique hotels, for instance, emerged. To give an example, Trump Towers in Istanbul presents new lifestyle. High income workers can be able to rent a flat for a couple of days, or they can have an office so they wouldn’t need to accommodate in hotels, would have comfort of home. Or when we think of the Auge’s article, the man comes to the airport, get check in and take a look at magazines. He comes across an advertisement which is international chain of a five star hotel described as the surroundings of civilization. He feels the international business environment. Even if it is believed that globalization creates non-place that flatting out of memory, I believe that globalization creates familiarity so that people feel belong to