Globalization's Influence On American Culture

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While globalization resulted in economic gains for France, France feared the influence of globalization in its culture and identity, especially the threats from Americanization. The French are proud of their culture and identity, and, in the early 2000s, many French feared globalization and Americanization threatened their national identity: 65 percent of the French saw “excessive” US influence on national television, 57 percent on national cinema, 37 percent on national music, 34 percent on the national language, and 34 percent on national food while 74 percent of French people ages 15-24 expressed that the influence of American culture in France is “excessive.” Thus, as of the early 2000s, the threat to the French cultural identity by globalization …show more content…
According to Dominique Reynié, a professor at Sciences Po in Paris and chief executive director of the Fondation pour l’innovation politique, heritage populism is the emphasis on the protection of heritage whether “tangible (living standards)” or “intangible (ways of life). This form of populism is associated with opposition to the European Union, hostility to immigrants, and Islam, is found in both the US and Europe, and reflects “the consternation felt by people in the Western world who fear both the loss of economic and cultural influence as globalization prompts a worldwide redistribution of power.” The internal election of Marine Le Pen as the new leader of the FN in 2011 marked a new direction for the party and marks the FN’s embrace of heritage populism. According to Dominique Reynié, a professor at Sciences Po in Paris and chief executive director of the Fondation pour l’innovation politique, heritage populism is the emphasis on the protection of heritage whether “tangible (living standards)” or “intangible (ways of life). This form of populism is associated with opposition to the European Union, hostility to immigrants, and Islam, is found in both the US and Europe, and reflects “the consternation felt by people in the Western world who fear both the loss of economic and cultural influence as globalization prompts a worldwide redistribution of power.” Heritage populism’s “characteristic feature is a propensity to invest intangible heritage with a set of values, principles, and rules that supposedly inhere in the European or Western way of life, such as individual freedoms, gender equality, and secularism”, thus painting heritage populist protectors of freedom and liberal society rather than protestors of liberal society. This “heritage populism” has continued to grow in Western Europe and France, notably through the
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