Matthews Solocam
An ad, whether in a magazine or on a website, lures the viewer of that magazine or website over to look at the product that the company is selling. In Deer and Deer Hunting magazine, Matthews is selling their new single-cam bow, the Solocam, and with their ad they use composition, text, framing, and lighting to connect with a hunter’s competitive spirit.
In the ad, at the top there is a golden Matthews logo. Moving towards the middle, there is a capture of a heartbeat. At the bottom is the greeter, white rocks and cliffs. Across the bottom of the ad is a band of three of Matthews’ accomplishments. The images of the ad bring more attraction to men who are interested in this type of bow.
The Matthews Solocam ad is made to influence men or even women who hunt regularly or do go hunting often. Specifically for Deer and Deer Hunting magazine, those who are deer hunters. People who are interested in deer hunting and want to get into the hobby can also be who the company is shooting for. Those who read the Deer and Deer Hunting magazine can be who the Matthews company is trying to influence. To the hunters who feed on…show more content… Hunters can relate to the rocky cliffs covered in snow because elk, which are very similar to deer and are commonly hunted, live in these areas of cold climate. The cliffs signify hunting for elk on a cold November morning. The symbol in the middle of the ad, which is a capture of a heartbeat on a lifeline, symbolizes the heartbeat of an elk and shooting an arrow straight through the heart. The sunshine in the middle of the ad followed by a dark fade in the sky towards the top of the ad provides that early morning feel where further into the atmosphere is darker than closer to the surface of the earth. All of these aspects of the ad help to put the viewer into their hunting state of mind and get them in the competitive attitude to excite them for the
