Essay about Google Case Study

Submitted By thekraze

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Three major recommendations:

1) Controls in place to prevent, review, and audit decisions that may disrupt Core Values
2) Acquisition of up-in-coming .com companies ie. Spotify to give them the boost and expertise to
3) Mobile tech. RnD to outpace apple.
4) Android Market (google play) by comparison to apple it’s not great.
5) I think that Google should cut ties with manufacturing hardware and focus on innovative products
a. It could partner with Samsung which has a great leg up on some of the manufacturing of these products
b. Cloud computing could be the exception to this. Needing only internet, a server which would house the processing power needed

Google Inc. can point its starting point to 1996 as two collaborators, Larry Page and Sergey Brin worked to develop a searching program for the Stanford Digital Library Project. The work on this sparked an idea for applying this to the World Wide Web. These two innovators worked and developed a program named Back Rub for its ability to use back links to quickly find information. Over the next two years the Backrub was reimagined and renamed Google and by September 1998 it was official Google was a freshly incorporated company. By the end of 1998 Google raised over 1 million dollars in investments and was voted one of the “Top 100 websites and search engines for 1998.” Over the next decade Google quickly became one of the most influential online companies in the world. Their IPO earned them $3.6 billion in 2004 and their second offering earned them another $4 billion in 2005. From 2005 to 2011 Google added numerous services all focused on improving their usability. Among these new services incudes Gmail, Google News, and Google Earth. Google also acquired two powerhouse companies You Tube and Android each were able to contribute revenue and helped them further expand their market share.

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