Essay on Google Glass Consumer Behavior

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Monika­ Chapter 1
Dominika­ 2
Luis 3
Austin 4
Monika + Dominika 5
Luis + Austin 6
“We think technology should work for you ­ to be there when you need it and get out of your way when you don’t” ­­ First public post from Google on
April 4, 2012 ­ Launch of their first
“explorer” glasses to the public.
April 12, 2012: Google begins to answer some of the questions that flooded in after Glass’ announcement. Designer Isabelle Olsson answers a popular question about compatibility with prescription glasses:
We ideally want Project Glass to work for everyone, and we’re experimenting with designs that are meant to be extendable to different types of frames. Many of our team members wear glasses, too, so it’s definitely something we’re thinking about. http://glassalmanac.com/history­google­glass/#sthash.uvuxpnR3.dpuf ­ HISTORY!
Google Glass, What is it:?
It is a wearable technology that delivers electronic visuals to the eye via a mounted optical head­mounted display. Google Glass displays information in a format that is similar to what we see on our smart phones, but it is totally hands­free. It also features a touchpad that is located on the side of the glass and it allows users to control the divise by swiping through a timeline­like interface displayed on the screen. You can switch through things such as weather, calls, text messages and pictures.

Applications:
Google glass was initially advertised to have the following competitive advantages. It gave you hand­free access to commonly used applications such as emails, text messaging, taking pictures and getting directions. Recently, the company has expanded on that and is making a push to get into medical software applications of the technology. Google Glass can now be used to measure important biometrics such as stress level, heartbeat, and general fitness information such as calories burned and amount walked. ( Think Nike Fitband). They can track this as accurately as any FDA­improved device. http://www.technologyreview.com/news/530521/google­glass­can­now­track­your­stress­level/ ­Doctors are also wearing it while performing surgery to consult with colleagues remotely.
­The possibilities are essentially endless…..but when does technology go too far?

Concerns:
It is possible that in the future, software developing companies may have the ability to place ads in the program. So picture walking down the street and all of a sudden you randomly see a commercial. Really annoying and intrusive.
­You can record people without them realizing and and obtaining their permission.
­You can recognize strangers through facial recognition
­Can be hacked, and see absolutley everything you are looking at. And hear everything, and even read everything!!!!!!!/
­Is not suitable for people that do not understand speech.
­Should Google Glass be banned everywhere where recording devices are already banned.?Should people be allowed to wear them in airports? planes?
­What about while driving vehicles? ­When we think about the future the first thing that we think of is robots. But how close are we really to humanoid robots that look and act like us. Research:
Facebook/Selfie generation. Are they the target market? and why? http://search.proquest.com/cv_1035482/docview/1560544108/FB5330A3F7E845D5PQ/3?acc ountid=14518 “
Your phone may also be tracking your precise location and compiling a complete record of your whereabouts. Although the Supreme Court ruled this year that police can't search a phone without a warrant, the federal government has argued that it doesn't need a warrant to obtain that history from cellular providers, because you can't reasonably expect that information to be private.”
“The ads you click on and your search history paint a picture of what you buy, what interests you and what ails you.
Even your email and personal messages may be fair game.
Google
said in a 2013 court filing that
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