Groupon: A Comprehensive Strategy

Words: 5468
Pages: 22
Open Document
Groupon: A comprehensive Strategy
TM583 – Course Project

By Jesse Marcano
Cory Shenault
Clifton Leonard

Table of Contents

Introduction 2 Section 1 - Strategy 3 Section 2 – Core Competencies 6 Section 3 – Industry Dynamics 10 Section 4 – Technology Sourcing and Internal Innovation 13 Section 5 – Product Development Strategy 16 Section 6 – Strategy to Protect Innovations 17 Conclusion 20 Bibliography 20

Introduction
Groupon did not invent the daily deal website; however, they introduced the concept of using the group buying power of online shoppers to receive substantial discounts from local merchants. Their model has been easy to replicate, which has lead to many clones operating in the same market as …show more content…
Goods and services are offered by Groupon for local businesses once a day in each city that Groupon has a presence. In 2010, Mason announced that Groupon would offer multiple deals per day in many markets in an effort to acquire more small business clients. Offers will be based upon geographic location and customer’s past purchases and an algorithm will be used to mete out the offers based on that criteria. For instance, a jazz fan in Bronzeville would not receive a deal for half-price bar hopping tour buses in Wrigleyville.
Consolidation is another of Andrew Mason’s strategies. In May of 2010, Mason purchased Citydeal, a Berlin based organization. CityDeal is another group-buying site that employs six hundred people and serves eighty cities in Europe. Mason wants to purchase more organizations abroad but explains that it is not so easy to be an outsider and figure out the local habits of consumers in those nations. Groupon has the ability to expand in many markets and turn a profit. Mason says that a yield of 20 deals per day in a metropolitan area like Chicago implies about 5,000 retailers per year, per city. One Hundred deals per day are now posted by Groupon in the U.S. and Mason thinks that that number can be increased by about fifty percent each month increasing to four hundred by the time January of 2011 comes.
Section 2 – Core Competencies

In their 1990 article
Show More

Related Documents: Groupon: A Comprehensive Strategy

Essay about Accountant: Certified Public Accountant and Internal Control

simply copy/paste.) Beginning July 1, 2013, the requirement of sit for the CPA Exam in Illinoise is as below: A) an applicant must provide proof of successful completion of 1)150 semester credit hours, as defined, of college or university study that includes an accounting concentration or equivalent 2) a baccaluaureate or higher degree, 3) the requirements set out in subsection (C)(3) B) Applicant who have taken the Uniform Certified Public Accountant Examination at least once before July…

Words 1291 - Pages 6

The Wild Wheat Bakery Essay example

WILD WHEAT MARKET STRATEGY PLAN TABLE OF CONTENTS A. SITUATION ANALYSIS, pg. 2 a. PRODUCTS, pg. 2 b. PRICE, pg. 3 c. PROMOTIONS pg. 4 d. SALES, pg. 5 e. DISTRIBUTION, pg. 6 f. COMPETITIVE ANALYSIS, pg. 8 g. THE CURRENT MARKET, pg. 9 h. ENVIRONMENTAL FORCES IN THE MARKET, pg. 13 i. MARKETING STRATEGY GRID, pg. 14 j. THE MARKETING INFORMATIONS SYSTEMS, pg. 14 B. MARKETING STRATEGIES, pg. 15 a. MAJOR STRATEGY STATEMENT, pg. 15 b. OBJECTIVES, pg. 16 c. BASIC…

Words 7889 - Pages 32

Student Bean Marketing

are not performing well on the search engine, so they need to maximise their opportunities of the two social networking sites (Facebook and twitter). However, there threats are there various key issues facing the Student Beans according to its case study ( ). These are: Decrease in Students attending university Poor brands salience towards Student Beans Tough competition from key established competitors e.g. UniDays + Many apps downloads (Apple 2015) High cost of living = Change in student purchase…

Words 2054 - Pages 9

Essay Social Media Business Model Analysis - Case Tencent, Facebook, and Myspace

Framework ................................................................................................. 40 4.2 Research Methods ...................................................................................................... 42 5. Empirical Study.................................................................................................................. 46 5.1 Background of Case Companies .............................................................................. 47 5.1.1 Tencent .…

Words 34791 - Pages 140

MKTG 3101 Notes Essay

MKTG3010 – Notes for Test 2 Blue= skipped slides ** = focus on for test CH 8: Products, Services and Brands What is a product? -product= anything that can be offered to a marketer for attention, acquisition, use or consumption that might satisfy a want or need -**can be tangible goods (ex- soap, toothpaste, coffee, cars) -**can be intangible services = form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result…

Words 6640 - Pages 27