Grove Press Inc. Summary

Words: 252

Pages: 2

Throughout the second section of Mr. Herbert’s letter, Herbert urges Mr. Seaver to modify the line used to advertise a product of Grove Press Inc., arguing this similarity may confuse customers. Herbert solidifies the statement “there will always be a likelihood of confusion as to the source or sponsorship of the goods” by illustrating as to why this similarity in slogans would lead to complications between the two companies. Herbert explains that the similarity in slogans might “diminish the effectiveness and value” (lines 12-13) of the tool, given that it would seem as if Coca-Cola was promoting another product. The tone in which Herbert uses to present his ideas ns a very formal and conservative manner that leads the audience to believe

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