In current day society, food is constantly the center of health debates. Diets are thrown about as the ‘Next Best Way to Lose Weight Fast!’ yet, people seem to forget one thing. As long as there are sweet food items in the world, there will always be some sort of obesity. Yet, people keep on trying to fix the issue, and not to be the pessimist, but it does not really seem like the people are placing their efforts in the right spots. People still seem to be targeting foods such as cereal, when other things are of more importance. I’m still waiting for the attack on apples and oranges, you know, the really unhealthy stuff. Although others oppose the current state of marketing when it comes to marketing sugary snacks around children’s entertainment,…show more content… In recent history, advertising has been put into the spotlight, with certain advertisements being banned and others being prohibited from appearing on social media. One such example comes from Halo Foods’ Sugar Puffs. Halo Food’s claim about its rebranded Sugar Puffs got it into some water, with its claim about its ‘Honey Goodness’ being “an unsubstantial health claim … that could mislead consumers, young and old, over the health benefits of tucking into a bowl of the sweet cereal.” (Tatum). Honey Goodness is a claim that was quickly banned from the website it premiered on, and the reasoning behind the ban is both reasonable yet un peu bête. The phrase ‘honey goodness’, they feared, was going to make people believe that the sugary snack was indeed a healthy food choice. It would appear to be ‘part of a healthy balanced breakfast’. Yet, the claim that people would see the food literally named after the sweet that is known for rotting teeth as healthy seriously underestimates the intelligence of people these days. Food labels allow people to monitor what they put into their system, as well as allows them to determine whether or not they should be buying such a cereal for their young,…show more content… The origins of this ban will be further discussed later on, however, there is an issue when it comes to the limitations the CAP hopes to uphold on the internet. With television, it is easy to monitor which demographic tunes into which channels at which times to see what shows. However, the internet is a bit more difficult to monitor in such a way. YouTube is clearly one of the most popular websites on the internet, yet attempting to monitor the advertising of HFSS foods there would be difficult since no channel on the website has a specific audience, except for those specifically aiming at those demographics to manipulate the website’s algorithm (ever notice the popularity of Ryan’s Toy Reviews?). Furthermore, HFSS foods at this point are harder to pinpoint. When the term first came about, it was easier to identify the foods, since, as will be discussed later on, about two-thirds of cereals were HFSS. However, cereal adapts to the change in
