1. Using the four sources of competitive advantage on page 195, what do you feel are HBC's
competitive advantages? Why?
Cost and quality
HBC brought in higher end brands like Armani, Ungara, Chanel, Juicy Couture, Theory, and
Hugo boss. This shows that the company is focused on selling high quality clothing to its
customers.
Knowledge and speed
Hudson Bay company recognized that it had competitors like walmart, old navy, and future
shop that were becoming popular among the consumers. Once NRDC bought the company…
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