Hbc Case Study

Words: 297
Pages: 2

Retail giants Saks Fifth Avenue, Macy's, Sears, and HBC have been struggling to retrofit their brands for years. HBC announced its flagship store, one of twenty, is set to open in Amsterdam later this week. The expansion is a first in the company's 350-year history. Department stores have been on the steady decline in North America since 1999. HBC has closed several stores since 2008, but have re-assured investors its $10 billion real estate portfolio worldwide can be monetized to compensate for its retail decline at home. Moreover, HBC argues the closures in Canada are incomparable to the quadruple US department store locations. Despite stakeholder resistance, CEO Gerald Storch advises the move to the Netherlands is one of opportunity for