Health Care Marketing Information Matrix
There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.
Source of Health Information
Type of Health-Related Information
Marketing Messages
How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages Web site relating to Advil (ibuprofen)
Pfizer Consumer Healthcare. (2013). Advil Tablets. Retrieved from http://www.advil.com/advil .
Information relating to the use of ibuprofen for pain and fever relief
#1 selling pain reliever. Providing pain relief for over 25 years.
FDA approved medication. Consult with physician for use. Research the history of the company. Try medication and assess accuracy of statements.
Website relating to Children’s Benadryl
Children’s Benadryl Allergy Liquid. (2009). Retrieved from http://www.benadryl.com/products/children-allergy/benadryl-allergy-liquid
Information relating to the use of Benadryl allergy liquid for children.
Cherry flavored allergy medication for children. Contains antihistamine that helps children feel
