Hip-Hop has started trends in fashion since the 1990’s. Companies like Fubu were made in a direct effect to how Hip-Hop has influenced a way of dress “Formed in 1992, Fubu, an acronym for "for us by us," quickly gained popularity, partly due to well-placed publicity. Fubu clothes were worn by rappers [...]. In 1998, the company's men's line made around $200 million. [...] Other companies, including Ecko Unlimited, also thrived. In all, hip hop fashion, sometimes called urban sportswear, brought in an estimated $5 billion a year by the end of the decade”(Batchelor). Likewise, some artist created their own clothing line like Kanye West’s Yeezus show line. Much of today’s rap is about flaunting money and luxuries. As a result, the mantra “Started from the Bottom, Now We Here” echoes in the Hip-Hop world as many rappers have changed a poverty-stricken life, with their talent, into a fruitful music career. This attitude has prompted many rappers to wear flashy jewelry to express their wealth and style making the act of buying chains a regular for signed artist as mentioned in rapper Big Sean’s song “First