The first article is a rant which was uploaded on the website of ‘The Guardian’; the rant is posted onto an open forum to the public. The writer of the article is a huge fan of taking holidays by coach, but has recently experienced decline in standard and has concerns. Whereas, the leaflet is made by the ‘Southeastern’ train company, offering a reduction of 20% on off peak train tickets. Its main purpose is to persuade the domestic market to take the trains, and to them the 20% off is a significant reduction in train tickets. These railway tickets will take you to London and ‘The Garden of England’ (Kent and East Sussex), which will be an interest to people. In addition, if you buy a ticket to London, it’ll offer you 2 for 1 entries to London attractions.
The article demonstrates that the writer has a very strong passion for going on coach holidays. At the start, he describes the history of coach holidays, ‘it’s interesting to look back at the development of holidays by coach’, from 1960s to present day. This tells us how much he not just enjoys, but how much he’s keenly interested in coach holidays. Furthermore, the writer has ‘been taking coach holidays for 10 years plus’, indicating that his experience in coach holidays is very advanced and the fact that he has been taking coach holidays for such a long period means he has been having good experiences as nobody will carry on with something they do not enjoy, so his concerns about decline in standards are so that things can be improved. However, the leaflet implies that the writer is very biased towards the railway as he only mentions the positive impacts of the railway. Although, the leaflet is supposed to be persuasive, so using positive language is the only way they’ll get customers.
The leaflet uses bold and eye-catching colours, the biggest font is the offer, and this is put in the biggest font because the offer is the main aim of the whole leaflet. The leaflet consists of lots of short paragraphs; short paragraphs attract and sustain the interest of the reader. The paragraphs have to sustain the reader’s attention because leaflets are not usually chosen to be read, they’re usually handed to you. However, the article uses longer paragraphs, because it’s not as important to sustain the attention of the reader as it was the readers choice to go on to the website and read the article, it does not need to be persuasive therefore the paragraphs can be longer.
Also, there are many pictures within the leaflet; there are different types of pictures to appeal to different people (‘The Garden of England’ and ‘London’). The change of pictures seems to take up more space and might be used to try and encourage people to try something new. Whereas, the article only has one picture, again, articles do not need lots of pictures because they are not always meant to be persuasive.
The leaflet uses rhetorical question for us to answer, ‘Fancy some designer labels, but don’t want to pay designer prices?’ this question is rhetorical which means there is no answer within the context, this will persuade readers that enjoy shopping, but wouldn’t want to spend too much money. Comparatively, the article used questions and answered them as the article is chatty, personal and is engaging the readers. The leaflet uses exclamations ‘something for everyone here!’ this is a way of telling readers that everybody is included with excitement by using the exclamation, and that it’s appealing to everyone and everyone would like to go here.
In addition, short sentences are used in the article to exhibit the fact that he was not impressed. ‘No, me neither.’ This quote is short and snappy, which will give off the impression that the writer was not happy. You could almost imagine him say this angrily to the hotel staff. In contrast, the leaflet uses complex sentences to build up the impression of all things that you can do and is all fitted into one sentence. ‘A spa full of charm where you can sample
