Overview
Holey Soles Holdings Ltd, a Vancouver-based injection-molded footwear company, was soaring to new heights in 2007 when they realized that it might be time for …show more content…
| Medium3 | None | Unknown | Unchanged | Important | Legal: * Legal implication of product misuse * Protection of new ideas to maintain competitive advantage | Threat 3 – Pending lawsuit against Holey Soles from Crocs that can potentially cause significant harm in the future.Threat 4- Cautious marketing needed related to potential hazards leading up to lawsuits – for example, the healthcare workers complained that if a needle dropped through the hole, it could cause harm. | Low1 | None | Negative | Unchanged | Important |
TOWS Analysis
TOWS Analysis | Opportunities * O1 - Holey Soles has seen positive feedback from countries overseas especially European countries where they could expand operations. * O2 - Changing foreign trade policies can provide incentives to change manufacturing facilities to different countries. * O3- Increase the male lifestyle association with the Holey Soles brand to capitalize on the male market. * O4- Investing in new technology can make manufacturing the high quality clogs more efficient and of higher quality at a lower cost. | Threats * T1 – Seasonality of the business is causing plant and manufacturing to run under full capacity * T2 - Holey Soles used molding of polyolefin/polypropylene and ethyl vinyl acetate (EVA). As people begin to become more environmentally conscious, especially the demographic that is inclined to purchase Holey Soles shoes, Holey Soles may