Sustainability allows for continuation of services to maintain effectiveness and efficiency. The holistic approach that LMI employs for clients’ mission and needs correctly utilizes the elements that contribute to the rational decision making process by incorporating individual choice and past experiences that align with the study and implementation of behavioral economics. Our past experiences help to shape the individuality that make us who we are and how our behaviors respond to those experiences when we include those as inputs into the decision making process. As long as we are intelligent enough to allow positive learning cognition to be applied to our past experiences (we usually do, but we do not realize it), we will be able to use