The video chosen for the Homeless PSA had a basic straightforward title so the view clicking in immediately knows what the video entails. The picture shown before clicking on the video shows a man, middle-aged white man holding up a piece of cardboard with writing on saying the word “AND”. Clicking on the video the view is immediately entered in with various cardboard writing and sober piano music. Something noticed was that every individual person holding the piece of cardboard for the first few seconds the viewer could not see their face only their hands and part of their shirt and some clothes were more put together and cleaner than others. From there it explains the message that not all homeless people and hungry people look like they live