Hooters Case Study

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Hooters decided that they needed to move overseas and that started the Hooters Asia branch. Now in the restaurant business, there are two ways to define a product. You can look at it from a real estate aspect where a new product could mean a new restaurant at a new location. This would physically be introducing new customers to an existing product as well as already existing customers. Then there is the aspect that you can introduce new food or drinks to the market. Hooters has the ability for market development, market penetration, product development as well as diversification. In terms of relevancy were going to stick with the idea of a New Product being a new restaurant. Like anything new, you are going to come across many bumps on the
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