determinations of buying behavior of Chinese wine customers? How do they affect customers’ choices? In this regard, we need to understand the how consumers choosing wine. For there are many objective and subjective factors of wine purchasing behavior, such as advertising, brand names, discounts, price, tasting, quality, packaging and vintage of wine, we only research some of them. As the limitation of data and literature, we have to use survey as our data collection method.
In this paper, we…
Words 7785 - Pages 32
