How the tobacco industry targets the youth Essay

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While the tobacco industry claims they are no longer targeting kids, they still use different tactics to attract the youth. They advertise in magazines, promote their products in corner stores and market their brands on social networks, and even internet web sites. These are different ways that the tobacco industry targets the youth and tries to hook children.

In 2002 RJ Reynolds was charged and fined 20 million dollars for continuing to market in magazines with high numbers of young readers. Though found guilty, RJR brands like Camel and Salem can still be seen in many of the same magazines. And it doesn’t end there in 2003 Phillip Morris , RJR, Brown & Williamson and US smokeless tobacco were caught running ads in school edition magazines of US News, World Report, and Time.

You might not be aware of all the tobacco ads throughout your local stores, and look at what your children see. Walk into your local store and look at all the placement of tobacco ads, they are even hung at eye level in doors so can see easily. It has been greatly documented that in-store marketing is an important way for tobacco companies to promote their cigarettes and new, and young smokers and keep smokers from quitting.

Finally are even trying more and more to the Internet to market their products. This

is especially effective strategy to reach the youth, who consume most of their media through new technologies. For these tobacco companies, online marketing has the added benefit that can be rarely seen to the

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