How To Market An After-Hours STS Service

Submitted By Timandlisa1
Words: 2325
Pages: 10
Open Document
| |
|How to Market an After-Hours STS Service |
|MGT 5019 Summer 2011 |
| |
| |
|8/8/2011 |

| |

Marketing Need

In most communities nationwide, access to public transit during late-night or early-morning hours is limited at best. Many transit providers, especially those operating in smaller communities, only provide services through the early evening hours. In other communities, transportation services end at or before 1:00 a.m. Among the 11 large metropolitan transit systems that offer both heavy-rail and bus services,(Atlanta, Ga.; Baltimore, Md.; Boston, Mass.; Chicago, Ill.; Cleveland, Ohio; Los Angeles and San Francisco, Calif.; Miami Fla.; New York, N.Y.; Philadelphia, Pa.; and Washington, D.C), 9 provide after-midnight services on weeknights and weekends on at least some routes. Yet how are service needs met in other communities? In many communities, transit agencies have implemented late-night services designed to meet the transportation needs of night-time bar goers and socialites.

Late-night service will aim to meet the needs of people who wish to go out and have a good time and not have to worry about drinking and driving. Right now, the only options for people who visit a bar are that they have to drink and drive, ride with a friend or call a cab. Calling a cab in our area is not difficult but can be costly and you may have to wait quite a while before actually getting home. Riding with a friend is fine but still more than likely the person driving will have a drink or two and end up driving under the influence. This leads us to the need for a public transportation service that caters to the socialites and bar goers. The proposal is not for a new business, but rather to extend the St. Mary’s County bus service already being provided through St. Mary’s Transit System (STS).

Current Product

The STS is the public transportation system in St. Mary’s County, it is a division of the County Department of Public Works. The mission statement of STS is “ To provide safe, dependable and cost effective transportation to our customers and mobility for all residents”. The STS provides fixed route, ADA paratransit, and agency contract service throughout the county. The fixed route service is a system of providing public transportation on which a vehicle is a long set route according to a fixed schedule. Paratransit is a more flexible mode of public of public transportation that does not follow fixed routes or schedules. STS uses this form of service to provide transportation to disabled people who are unable to use fixed route transportation. Agencies such as the Health Department, the Department of Aging, and the Department of Social services will often contract for STS services.

STS runs eight fixed routes on weekdays generally from 6:00am to 6:00pm. The eight fixed routes on the weekdays are the following: 1. Lexington Park/Leonardtown, 2. Charlotte Hall, 3. Great Mills, 4. Leonardtown Loop, 5. Route 5 Express, 6. Calvert Connection, 7. Northern Route, and 8. Southern Route. The primary
Show More

Related Documents: How To Market An After-Hours STS Service

Research Papers On Marketing

Marketing Research Paper What is Marketing? Marketing- the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 1. helps create value 2. satisfying customer needs and wants 3. entails an exchange 4. requires product, price, and promotion decisions 5. can be performed by both individuals and organizations 6. occurs in many settings Marketing Plan-…

Words 1275 - Pages 6

Marketing Research Paper

Marketing Research Report Academic Advising Table of Contents Table of Contents............................................................................2 New Mexico Highlands University Research Team.........................3 Executive Summary.........................................................................4 INTRODUCTION...............................................................................6 Overview.....................................................................…

Words 2699 - Pages 11

Mkt 421 Marketing Research Paper

Marketing Research Paper MKT/421 January 28, 2014 Kudler Fine Foods Market Research Kudler’s founder, Kathy Kudler, was the Vice-President of Marketing for a large defense contractor. The upscale specialty food store was built on marketing research. Kudler’s premier research was essential in developing the Kudler Fine Foods marketing strategy and tactics; undoubtedly research is vital across the board. Certainly the marketing research conducted from the initiation of the business…

Words 1019 - Pages 5

Marketing Research Paper Introduction

Chapter 1: An Introduction to Marketing Research Marketing- an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Current, service-centered view of marketing which: identifies core competencies, the fundamental knowledge and skills that may represent a potential competitive advantage, identifies potential customers who can benefit from these…

Words 5502 - Pages 23

Marketing And Transportation Research Paper

Marketing and Transportation Retia Peyer Victory University Principles in Marketing BU-3133 Walt Henley December 16, 2012 Abstract Although many people think of Marketing as just another way to make something look pretty, there really is a lot of behind the scenes aspects of marketing, especially in the form of transportation, and transportation companies. Most Marketing is done to appeal to your senses or make you want something material, but sometimes marketing is just about making things…

Words 1522 - Pages 7

Research Paper On Direct Marketing

Direct Marketing Campaign Direct Marketing Campaign Anita Joseph 8/9/12 Professor Freeman Abstract The Manga Comic Fox going to be marketed toward both the younger crowd teenagers to the older crowd as well and with different techniques for not only each individual person but, also to supply to the need of each crowd because each crowd may want something different that the product has to offer. Direct Marketing Campaign The Manga Comic Fox going to be marketed toward both the younger crowd teenagers…

Words 475 - Pages 2

Macro Economic Analysis of Coca Cola Essay

Students Free sample essays, research paper examples, term papers, example dissertations, writing tips and writing guidelines for high school, college and university students. Here you can also find information about custom writing services at which you can buy custom written papers online. This Blog Linked From Here | This Blog | | Top of Form Bottom of Form Linked From Here | | Thursday, December 30, 2010 Research Paper on Coca Cola Research Paper on Coca Cola Company Introduction…

Words 4049 - Pages 17

Essay about Channels of Distribution

Analysis Report. This is a graduate level research paper complete with analysis and evaluation of your findings. Your project should be written in 3rd person (no first person such as ‘I recommend’) and should focus on one of the…

Words 1119 - Pages 5

Essay about Deployment of Marketing Analytics

ISYS90045 – Assignment 1 Assignment 1 What leads to deploying marketing analytics and the results that come from it Dejan Tasevski, ID: 632367 Contents 1. The paper ……………........................................................................................................3 2. The Research Question .................................................................................................3 3. The Method ...............................................................…

Words 1123 - Pages 5

Essay about Mapping The Arts Marketing Literature

available at www.emeraldinsight.com/2044-2084.htm AM 1,1 Mapping the arts marketing literature 26 Management School, University of Sheffield, Sheffield, UK Daragh O’Reilly Abstract Purpose – The purpose of this paper is to visually map the arts marketing journal literature. Design/methodology/approach – An extensive title and abstract search was carried out to identify literature on the relationship between art and the market. Papers were then classified by topic. Visual maps were drawn showing topic…

Words 5538 - Pages 23