Huawei Marketing Strategy Essay

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BUSINESS LEVEL STRATEGY
Market Development Strategy: Huawei is following market development strategy from the very begging to prevent the rivalries. Because of this strategy they have been able to come to this position. For the next few years also, we think this strategies should be followed. Finding new segments in the market and expanding sales on those segments is a good way to prevent rivalries.
Price Cutting Strategy: Huawei follows price cutting strategy. They pay low engineers salaries and they spend high on the R&D department and that’s the way how they increase attractiveness.
Attacking the Local and Global Market: Huawei is attacking the local and global market in the following industries:
I. Carrier Network
II. Enterprise business and
III. Consumer business.
Their main target is to reach USD 100 Billion revenue by 2020. In 2009 it was $29 Billion, 2010 $29 Billion and in 2011 the total revenue was $32 Billion. Overseas market has growth up majorly. Major growth in Australia, North Africa, Japan and Middle east.

FUNCTIONAL LEVEL STRATEGY
Brand Strategy: In the early decade no one heard the name Huawei. Huawei now has built a strong reputation in the market for their …show more content…
Beign present in 170 countries all over the world and serving more than one third of the worlds population has allowed the company being the largetst communication organization in the world. Rising labour cost, increasing purchasing power parity, changing lifestyle of the customers, automation in the industry etc is some of the factors shaping hte business which is operated by Huawei. It has a broad product and services for satisfying the customers of small and large enterprise. The next couple of years marketing strategy will remain the same as it is the best way to make people

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