Executive Summary
The report is based on the case study on the Golden Dragon Group. The Golden Dragon Group had a number of problems with the way things were run in the company. Since GDG is a traditional family owned business, it posed more issues to the company. Mr Wilson Lim, the next in line to take charge of the company wanted to make amendments to certain procedures and the ways things are done.
The main aim of the report is to help GDG undergo the necessary changes in the best way possible in order to maintain effectiveness and efficiency. We started the report touching on the positive and negative effects of the open system with regards to GDG. We explored the effects of change that the company might face if it was initiated. We…show more content… However, there are certain areas in the company which hinder it from changing. It is thus necessary to get rid of these hindrances so that the company can continue to prosper.
Golden Dragon Group is a renowned hotel with an establish network of customers. Their main clients that frequent the hotels are wealthy individuals, international jet setters and leading business people. Due to this, they are not included in package tour list and hardly advertise. Its main marketing strategy depends on word of mouth. The hotels differentiation value comes greatly from its traditional and conventional ambience.
However there are some weaknesses in the company that needs to be addressed. The Golden Dragon Group relies heavily on the niche markets thus limiting it to only a small group of people. It is not always beneficial for the business to be fully run by family members too. This limits the input that can help the company as compared to employing people outside of the company who can come up with good ideas and suggestions. For example, Wilson had good ideas for a long time, but because he did not want to disrespect his father, he kept it all to himself. This is not the way a company should function as ideas by employees should be welcomed openly. There was also no proper employment process in place. It was basically passed down from generations, the children and grandchildren of many original employees were working in the company. Moreover, the company clearly
