Dame Anita Riddick a human right activist, best known for the founder of The Body Shop in 1976, where she introduced an environmental friendly and natural cosmetic company in England, it was the first company to prohibit animal testing, and the first to endorse fair trade with the third world countries.
Today, The Body Shop has above 2,400 Shops in 61 different countries around the world, Anita maintained to have a creative and inventive control over the company until her death in 2007.
The Body Shop devoted to help protecting the planet, therefore replaced all their products with alternatives that are environmentally friendly. They stated that their company’s mission statement was:
“We believe there is only one way to be beautiful, nature’s
