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Cabela’s 2012 Strategic Marketing Plan
Johnson Lee
Integrated Marketing Strategy
Table of Contents
Executive Summary 3
Situation Analysis 3
The Internal Environment 3
The Customer Environment 7
The External Environment 9
SWOT Analysis 12
Developing Competitive Advantages 12
Developing a Strategic Focus 13
Marketing Goals and Objectives 13
Marketing Strategy 13
Primary and Secondary Target Markets 13
Product Strategy 14…
Words 5411 - Pages 22