Michelle Weaver
GBA 398: Integrated Perspectives
Dr. Koussai Koucao
April 18th, 2018
Introduction HuStream Technology is a small company based out of Kelowna, Canada. It was established in October 2008 by its co-founders, Peter Matejcek, chief executive officer (CEO), and Amy Matejcek, chief operating officer. The company consisted of seven employees. They are a service- based company offering customizable and interactive video production services to their clients. The goal of the company is to expand into a product-based company offering a variety of IT products. However, HuStream had to overcome the obstacle of balancing a service-based model business with a product-based model business. This lead them to hire a management…show more content… The consultant’s team goal is to provide the company with new ideas on how to improve the quality of digital movies and television shows. They wanted to change the product-based market of owning CDs, DVDs to a service-based market which allows the consumer to view them on laptops, desktops, and mobile devices. The W3C, the leading worldwide Internet conglomerate, would allow these changes to take place for the web-based model. Viewers would be able to access a variety of television, music, sports, and news. The do-it-yourself (DIY) proved to be a profitable industry for HuStream to consider. As per the case, the do-it-yourself industry was reported to be worth $678 billion and is anticipated to be worth $716.2 billion by the year 2015. While it is true that most homeowners would probably benefit from doing their own repairs, it does not necessarily mean that everyone has the time or want to make the repairs. Do-it-yourself videos could initially save money for consumers but same may not want the hassle of doing it themselves. On the other hand, home improvement section played a major part in the growth of the DIY industry. The main participants were RONA, Home Hardware, Canadian Tire, and Home
