There are companies such as EXelate a Manhattan company that acts as an exchange for the buying and selling of people’s data; RapLeaf, a data-mining company that mined people’s user IDs; and Intellidyn, a company that buys and sells data; these companies gather personal information about individuals and sells pieces of information and misinformation for fraction of a penny to private companies (Stein). The most valuable commodity in the world is information and it is that information that hundreds of companies if not thousands are using to collect data about people. Daily, personal information is being bought and sold. Every time someone goes to a link on their computer, uses their credit card, or even goes to the grocery store, information is being gathered about that individual. The most important data a company can collect about an individual is their Social Security number; that number rules all. It is that number that tells the world who each and every person is. All of these fraudulent activities were made possible using Social Security numbers and the number of organizations that have that information is often over looked. Colleges have almost the same amount of information in their database as any local bank. Some of the information in a College’s database can include names, Social Security numbers and driver's license, address and date of birth. Just think about the information being asked to provide to a school when