Flagler still a board member of Standard Oil decided it was time to pursue his calling in Florida. He left Standard Oil, moved to St. Augustine and started the construction on Hotel Ponce de Leon. This was not enough to bring people to stay at his magnificent hotel. Flagler purchased the St. Augustine, Jacksonville, and Halifax railroad, that would eventually become Florida East Coast Railway system (The Men and the Dream). With the success of Ponce de Leon, Flagler continued to expand. He built hotels in Palm Beach, Daytona, Ft. Lauderdale, and Miami. With the hotels in place he decided to find a way to entertain his guests. Flagler brought golf, tennis, horse racing, and fishing to name a few. With all this success, he knew that Florida wasn’t