The need for change exists in every organization, according to Myatt (2012). Every corporation must change to survive, otherwise the organization doesn’t meet market demands and will fail. There is little debate that the successful implementation of change can provide an organization a competitive advantage. However, it is not always clear that the lack of change can lead to an organizations demise. The aim of this paper is to identify a real organization and identify a change that may improve the effectiveness and/or health of that organization. The paper will use an established change model to illustrate the implementation of this change. The organization used for this paper will be the Scottish National Party (SNP).
Independence Referendum…show more content… The future strategy, and change initiative, for this organization must now address the party policy, and the need to win back the majority vote for the next referendum. Blanchard (2007) describes a disparity between reality and vision that describes the situation the SNP found itself in. Change is necessary because the reality of Scotland as part of the UK shows a discrepancy with the organizational vision of Scotland as an independent state. The question now becomes does the SNP continue to push the case for devolution, or does it concentrate its efforts on protecting Scotland as a part of a larger entity? Making this definition is of prime importance, as it relates to the mission of the party. Cohen (2011) identifies clarity of mission to be a key factor in successful change. For the SNP that means that not only do the SNP party members need to have a focused direction, but it needs to be clear to the voting public too. Ultimately the public will decide on whether the change was successful or not. If the SNP were to ballot for another referendum it is likely that the same turnout would be impossible, increasing the risk for the organization. The SNP must decide when is the right time, without allowing public favor to decrease. In order to achieve this it is felt that the SNP leadership must concentrate on redefining Scotland as an integral part of the UK. They can then start working on strengthening Scottish links with Europe, and the rest of the world, from a position of protection. Once this has been accomplished the SNP can start building momentum within the Scottish people for a new referendum. To accomplish this Clay (2010) advises that a leader must be able to demonstrate six characteristics; lower
