The Pears’ soap ads poignantly showcased not only the Victorian belief of imperialism, but also the consensus …show more content…
The ads promoted a product whose manufacturing largely depended on ingredients from the empire (palm oil), and also with ads like “The White Man’s Burden,” propagated the unanimous belief that imperialism was necessary even to the health and hygiene of those at home (Taddeo).
While the Victorian Era was not solely an age of consensus, writers like Arthur Conan Doyle and Rudyard Kipling represented the imperial mission to embody this belief. Doyle’s writing in The Sign of Four showcased this trust that the Victorians placed upon the imperial mission. Doyle’s writing suggested that without strong-will and masculine influences, the exoticism of the natives and their customs threatened to corrupt anything it came in contact with. The corruption is explicitly displayed when the description of Thaddeus Sholto was brought forth. Sholto was described upon first meeting the gentlemen as to have “shivered from head to foot” while Watson